We’re looking forward to introducing you to Rosa Figueroa. Check out our conversation below.
Rosa, so good to connect and we’re excited to share your story and insights with our audience. There’s a ton to learn from your story, but let’s start with a warm up before we get into the heart of the interview. When was the last time you felt true joy?
The last time I truly felt joy was when I went to Disney with my daughter. She is one year old, but that day she was so happy—running around freely, full of excitement and wonder. Seeing her joy made the moment unforgettable, and it filled me with a deep happiness I’ll always carry with me.
Can you briefly introduce yourself and share what makes you or your brand unique?
Hi, I’m Rosa, the heart and vision behind IAMRosaphotos.
Photography, for me, has never been just about images. It’s about identity. It’s about capturing the moment someone truly sees themselves—sometimes for the first time.
I created IAMRosaphotos from a place of passion and purpose. I wanted to build something that goes beyond poses and perfect lighting. Something real. Something that speaks to who you are, not just how you look.
The “I AM” is more than a name,it’s a statement. A reminder. A declaration of self.
Every person who steps in front of my camera brings their own story, their own strength, their own becoming.
My role is to guide you, to see you, and to reflect that back through my lens.
Whether you’re stepping into confidence, healing, growth, or a new chapter in your life—this experience is about honoring that version of you.
This is more than a photoshoot.
This is your moment to say, “I AM.”
And I’m here to capture it.
This is more than a photoshoot. This is your ‘I AM’ moment.
Right now, I’m focused on growing my brand, expanding my creative projects, and continuing to tell stories that matter through my lens.
Okay, so here’s a deep one: Who were you before the world told you who you had to be?
Before the world told me who I had to be, I was free.
I was someone who felt deeply, who dreamed without limits, who moved through life with curiosity instead of fear. I didn’t question my worth. I simply existed as I was, whole and enough. I found joy in small moments, expressed myself without hesitation, and trusted my instincts without second guessing.
That version of me still exists. She’s in the way I see beauty, in the way I love, in the way I capture moments through my lens. She shows up when I let go of expectations and return to what feels true.
I’m learning that becoming isn’t about turning into someone new, it’s about remembering who I was before I was told to be anything else.
What have been the defining wounds of your life—and how have you healed them?
Some of the most defining wounds in my life have come from moments when my foundation felt completely shaken especially in my faith and in how I saw myself. There were times when I questioned everything I believed in, when life didn’t unfold the way I had hoped, and I was left feeling uncertain, lost, and not enough.
That feeling of “not enough” ran deep. It showed up in how I measured my worth, how I compared myself, and how I doubted my own voice. When your foundation is shaken, it can feel like you’re standing on nothing, like everything you once trusted is suddenly fragile.
But healing didn’t come all at once it came in small, quiet moments. I began rebuilding my foundation from within instead of relying only on what was outside of me. I reconnected with my faith in a more personal and honest way, allowing space for questions instead of forcing certainty. I started to challenge the belief that I wasn’t enough and replaced it with compassion for myself.
Motherhood also changed me. It softened me, grounded me, and reminded me of what truly matters. Through my daughter, I saw love in its purest form and it helped me begin to see myself with more grace.
I’m still healing, still growing, but now I understand that being “enough” isn’t something I have to earn. It’s something I already am. And even when my foundation feels shaken, I know I have the strength to rebuild it stronger, deeper, and more rooted in truth than before.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. Is the public version of you the real you?
The public version of me is real but it’s not all of me.
It’s a reflection of what I choose to share: my work, my creativity, the moments I’m proud of, and the parts of my story that feel ready to be seen. But there are quieter, more vulnerable parts of me that don’t always exist in that space—the doubts, the growth, the in-between moments that are still unfolding.
I’ve learned that being authentic doesn’t mean sharing everything; it means that what I do share is true. So yes, the public version of me is real…it’s just a curated piece of a much deeper, evolving person.
The real me exists both in what you see and in what I’m still becoming.
Okay, we’ve made it essentially to the end. One last question before you go. What is the story you hope people tell about you when you’re gone?
When my name is spoken and I’m no longer in the room, I hope the story people tell about me is rooted in love, faith, and truth.
I hope they say that I was a woman who walked with God, even when my faith was tested, even when my foundation felt shaken. That I didn’t have all the answers, but I kept seeking Him, trusting that He was guiding me through every season.
I hope they remember how I made people feel…that they felt seen, valued, and enough in my presence. That through my work and my life, I reflected light, captured beauty, and reminded others of the goodness God places in ordinary moments.
I want my story to be one of resilience that even when I felt not enough, I continued to rise, to believe, and to grow. That I didn’t let my wounds define me, but allowed God to transform them into something meaningful.
And above all, I hope they say that I loved deeply, that I loved my daughter, my purpose, and the life God entrusted to me with an open and faithful heart.
Contact Info:
- Website: https://dak.plus/iamrosaphotos
- Instagram: https://www.instagram.com/iamrosaphotos?igsh=MXB3ZHUwOXh4aW9jdw==
