We recently had the chance to connect with Seerel Meadows and have shared our conversation below.
Hi Seerel, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What do you think is misunderstood about your business?
“I think the biggest misconception is that being a content creator is just taking pretty pictures and posting them. People often don’t realize how much strategy goes into it. From researching the best local spots, to planning shoots, editing, writing captions, negotiating partnerships, and constantly staying ahead of trends. It’s equal parts creative work and business management. I love showcasing Dallas in a fun, authentic way, but behind every post there’s a lot of thoughtful work happening to make it valuable for both my audience and the businesses I feature
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Seerel Meadows, and I run Dallas Discovered (@Dallas_Discovered), where I share the best of what Dallas has to offer. From hidden gems and new openings to family friendly experiences and unique events. I started this platform because I’ve always loved exploring and connecting people with places that make our city so vibrant. Whether you’re a local looking for something new or a visitor wanting to experience Dallas like an insider. Right now, I’m especially excited about growing our video content on both Instagram and TikTok, giving followers an even more immersive look at Dallas life.
Great, so let’s dive into your journey a bit more. What breaks the bonds between people—and what restores them?
I think the bond between people breaks when there’s a lack of understanding, whether that’s from poor communication, assumptions, or simply not taking the time to really listen. Distance, busy schedules, and even social media can sometimes make us feel more disconnected instead of closer. What restores that bond is intentionality: showing up, being present, and finding ways to share experiences together. That’s one of the reasons I love what I do with Dallas Discovered, at its heart, it’s about helping people create meaningful connections with each other and with the city we live in.
Was there ever a time you almost gave up?
Yes!!! there have definitely been moments where I felt like giving up. Content creation looks glamorous on the outside, but there are times when the algorithm changes overnight, partnerships fall through, or you put your heart into something and it doesn’t get the response you hoped for. It can feel discouraging. But every time I’ve hit that point, I remind myself why I started Dallas Discovered in the first place, to share the city I love and to connect people with new experiences. Hearing from followers who tried a spot because of my page and had an amazing time always reignites that passion and reminds me why I do this.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What are the biggest lies your industry tells itself?
One of the biggest lies the industry tells itself is that bigger numbers always equal bigger impact. Brands sometimes chase follower counts instead of looking at true engagement and authentic connection. Another misconception is that content creators just ‘get lucky’ , when in reality, it’s a business that takes strategy, consistency, and creativity every single day.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. If you retired tomorrow, what would your customers miss most?
If I retired tomorrow, I think people would miss the sense of discovery and connection that Dallas Discovered brings. My audience knows they can come to my page to find not just a new restaurant or event, but also the story behind it and a real, authentic take. I try to make the city feel approachable and exciting at the same time, and I think people would miss having that trusted, local insider voice guiding them to the best of Dallas.
Contact Info:
- Website: https://Www.dallas-discovered.com
- Instagram: @Dallas_Discovered
- Facebook: @Dallas_Discovered
