Victoria Castro shared their story and experiences with us recently and you can find our conversation below.
Victoria, so good to connect and we’re excited to share your story and insights with our audience. There’s a ton to learn from your story, but let’s start with a warm up before we get into the heart of the interview. What is a normal day like for you right now?
To be honest, there really isn’t a “normal” day for me and that’s something I love about my career. My schedule is full, but every day has its own flow and purpose.
At the start of my week, Mondays and Tuesdays are dedicated to my mentees and one-on-one students. If I don’t have mentorship sessions scheduled, I use that time to focus on the back-end of my business, planning content, updating systems, organizing inventory, and managing everything that keeps my brand running smoothly. I also teach at an esthetician school in the evenings, so those days usually include getting my son to and from school, prepping for class, and shifting into educator mode at night.
Wednesdays are my true reset day. It’s the one day I allow myself to rest, catch up on house tasks, or simply do nothing if that’s what I need. It’s my mental recharge day before going into the busier half of the week.
From Thursday through Saturday, I’m fully in service mode. Those are my main client days, so I like to arrive at my studio early to set the tone. I make sure the space is clean, organized, stocked, and welcoming so every client has the best experience. Occasionally, I’ll open up a Sunday if needed.
Overall, my days are structured but never identical. Every day looks a little different, but they all revolve around balancing being a mom, a business owner, a mentor, and an educator and I’ve learned to thrive in that rhythm.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Victoria Castro, and I am the owner and operator of Urban Soul & Skin. I’m a Dallas native with deep roots in Chicago, so my personality and my brand carry that mix of city culture, rhythm, and energy. I’ve always loved the heartbeat of the city, the sounds, the movement, the creativity….and Urban Soul & Skin reflects that. It’s feminine, urban, soulful, and built around real connection.
I originally went to esthetician school because I loved makeup and wanted to understand skin more deeply so I could prep it properly. But once I got into the field, I fell in love with facials and then eventually found my passion in waxing, especially Brazilian waxing. It took time, practice, and overcoming a lot of obstacles, but that journey is exactly what made me so passionate about the services I offer today.
Urban Soul & Skin is special because it’s not just about giving someone great skin… t’s about giving women a space where their soul feels cared for too. A lot of my clients tell me their appointment is the only time they get to themselves, and I take that seriously. My treatment room is a safe, nonjudgmental space where women can relax, vent, laugh, and feel understood. We’re all balancing motherhood, business, relationships, and life, and I want my clients to feel supported every time they sit in my chair.
I also mentor new estheticians and students, teaching them not just the technical side of waxing but also how to create an empowering experience for women. Brazilian waxing is intimate and vulnerable, so the energy you bring as a provider matters. My mission is to help women feel comfortable, confident, and cared for… whether they’re clients or future professionals entering this industry.
Urban Soul & Skin is still growing, and I’m currently working on expanding my education programs, mentorship opportunities, and service offerings. My goal is to create a brand that impacts the skin, the soul, and the confidence of every woman who comes across it.
Okay, so here’s a deep one: What was your earliest memory of feeling powerful?
I don’t think my moment came “early” in life. It actually happened recently, when I began offering trainings and mentorships about a year ago. I had a mentee I was working with, and we were talking through some of her struggles and goals. I asked her a question about what specifically she was worried about, and she looked at me and said, “I just feel like… I see you do it, so I know I can do it too.”
Hearing that stopped me in my tracks.
I think as women, especially business women, we’re so used to pushing through self-doubt and figuring things out as we go. People see us posting, creating, putting ourselves out there, and they assume we’ve got it all together. Truth is we’re learning every day too. We’re trying, failing, adjusting, and trying again.
So for her to tell me that my work, my journey, and my presence made her believe in herself… that made me feel powerful in a way I hadn’t experienced before. It was like confirmation that I was exactly where I was supposed to be… teaching, guiding, and creating a space for other women to grow.
That moment gave me so much clarity and pushed me to go even harder with my mentorships and trainings. It reminded me that impact doesn’t always come from having everything figured out, sometimes it comes from simply being seen doing what you love.
What’s something you changed your mind about after failing hard?
I used to think failure was a sign to stop, now I see it as the sign to go harder. After failing big, I made a decision: I’m not giving up. I’m a single mom, the sole provider, and everything I want for my life is on the other side of consistent effort. Yes, it’s hard. Life is hard even with two parents in the home, so doing it alone? It takes grit. But that pressure built me. It made me realize that my goals, dreams, and the lifestyle I’m working toward are 100% possible if I show up every day. Failure didn’t break me; it made me unstoppable.
Sure, so let’s go deeper into your values and how you think. Where are smart people getting it totally wrong today?
Honestly, I think a lot of smart people get it wrong by overthinking everything. It’s that “too smart for your own good” energy. They analyze things so much that they talk themselves out of opportunities. Instead of making a decision and moving, they get stuck in the details, the what-ifs, and the fear of things not going perfectly.
One of the biggest lessons I’ve learned is that overthinking will kill your momentum. I used to think like that too, and I realized I was literally overthinking myself out of decisions that could’ve changed my life. Now, I give things thoughtful consideration, but I also trust my gut. If I feel something is aligned and I know I can make it happen, I’m going for it.
Everything in life is a 50/50 chance, it might work out or it might not. But you’ll never know if you don’t take the risk. Smart people sometimes forget that progress requires trying, failing, adjusting, and still moving forward. Success belongs to people who decide, act, and learn on the way.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What do you think people will most misunderstand about your legacy?
I think the biggest misunderstanding about my legacy will be people assuming I was selfish. In reality, I’ve just been following a purpose that is placed in my heart. That kind of calling requires protection of your spirit, your peace, and your focus. Sometimes that means stepping back from people who don’t understand the vision, even if they love you. It means ignoring comments and doubts, and trusting that what you’re building is bigger than what others can see. I want my son and my family to know that every sacrifice, every boundary, every season of isolation was for something greater. My legacy is not selfishness… it’s obedience, purpose, and creating a future that lifts others with me.
Contact Info:
- Instagram: Urban_soulandskin
