Andrei Tone shared their story and experiences with us recently and you can find our conversation below.
Hi Andrei, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What do the first 90 minutes of your day look like?
One fun fact about me is that I’m borderline obsessed with tennis. I’ll sneak in a match whenever I can — early mornings, late evenings, even right before a shoot. There have been times where I’ve shown up to a client meeting with my tennis bag still in the car. I think it’s a funny reminder that creativity isn’t just born at a desk; sometimes your best ideas hit you while you’re out on the court. Running a Dallas video production company can be high-energy and fast-paced, but tennis keeps me balanced. It’s where I reset, strategize, and honestly, it often sparks fresh perspectives that I end up bringing back into my work. So if you ever see me at a shoot, there’s a good chance I was out rallying balls earlier that morning.
Can you briefly introduce yourself and share what makes you or your brand unique?
One fun fact about me is that I’m borderline obsessed with tennis. I’ll sneak in a match whenever I can — early mornings, late evenings, even right before a shoot. There have been times where I’ve shown up to a client meeting with my tennis bag still in the car. I think it’s a funny reminder that creativity isn’t just born at a desk; sometimes your best ideas hit you while you’re out on the court. Running a Dallas video production company can be high-energy and fast-paced, but tennis keeps me balanced. It’s where I reset, strategize, and honestly, it often sparks fresh perspectives that I end up bringing back into my work. So if you ever see me at a shoot, there’s a good chance I was out rallying balls earlier that morning.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. Who taught you the most about work?
The person who taught me the most about work was my father. He didn’t work in film or video production, but he modeled something far more important than technical skills—he showed me what it means to have a strong work ethic. I remember being a kid and watching him wake up before sunrise, not because anyone forced him to, but because he believed in doing things with excellence. He used to tell me, ‘If you’re going to do something, do it like it matters.’
That stuck with me. It taught me that hard work isn’t glamorous—it’s often quiet, repetitive, and uncelebrated in the moment. But over time, it builds character and results that people do notice. When I started Tone Films, now a leading Dallas video production company, I carried that same mindset with me. In production, there are long days on set, late-night edits, and projects that demand both creativity and precision. It’s not just about hitting ‘record’ on a camera; it’s about discipline, patience, and delivering something meaningful for clients who trust us with their story.
My father also showed me that work isn’t only about output—it’s about people. He treated everyone with respect, whether it was his boss, a co-worker, or the janitor cleaning the building. That taught me that leadership and collaboration go hand-in-hand. Today, when I lead teams in Dallas or in our other cities, I try to bring that same spirit of respect and collaboration into every project.
So even though my dad never touched a camera or edited a frame of video, his lessons became the foundation for Tone Films. He showed me that excellence is an attitude you bring into everything you do. And I think that’s what sets our company apart—we don’t just produce videos, we bring intentionality, care, and work ethic to every story we tell.
Was there ever a time you almost gave up?
Absolutely. When I first started Tone Films, I was filled with passion and vision, but I quickly realized that passion alone doesn’t pay the bills. I remember one particular season in Dallas where projects were scarce, expenses were high, and doubt was knocking at the door every single day. I’d be editing late into the night, wondering if I had made a huge mistake choosing this path instead of something more “stable.”
The breaking point came during a project that fell through at the very last minute—after I had already invested time, energy, and resources. It felt like a gut punch. I thought, “Maybe this isn’t meant to work. Maybe I should throw in the towel and find something easier.”
But then I remembered why I started: to create meaningful, story-driven content that connects people. That clarity is what kept me from quitting. I told myself, “If I give up now, I’ll never know how close I was to the breakthrough.”
Not long after, things started to shift. Opportunities began to open up—one client referral led to another, and suddenly, Tone Films started to grow into one of the trusted names in Dallas video production. That season taught me a lesson I carry with me every day: the moments where you feel like quitting are often the moments right before the breakthrough.
Looking back now, I’m grateful I didn’t give up. That season of struggle gave me resilience, perspective, and a deep appreciation for every client and project we get to work on today.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What would your closest friends say really matters to you?
If you asked my closest friends, I think they’d all agree on one thing: what really matters to me is people. From the very beginning of my life and career, relationships have been at the heart of everything I do. Whether it’s my family, lifelong friends, new connections, or the incredible clients I’ve had the privilege to serve, I place people above projects. That doesn’t mean the work isn’t important—it is—but I’ve learned that work is only meaningful when it’s tied to authentic relationships.
My friends often tease me about how seriously I take my commitments. They’ll say, “Andrei doesn’t just show up, he shows up all the way.” And honestly, I think that’s true. Whether it’s staying up late to support someone through a tough time, or pouring countless hours into making sure a project shines, I want the people in my life to feel valued and know I gave my best. That desire to serve and honor people is something that naturally spilled over into my work with Tone Films.
As a Dallas video production company, we don’t just push out content—we focus on telling stories that actually connect with audiences. To me, excellence isn’t about perfectionism, it’s about being intentional. My friends know that I’m wired to give 100% because I believe people deserve my best. If we’re trusted with someone’s story, brand, or vision, I take that trust personally. It matters to me that we get it right.
They’d also tell you that my faith plays a huge role in shaping what I value. I don’t just want to succeed for the sake of success. I want to make an impact that lasts beyond the project, beyond the moment. That’s why relationships, integrity, and authenticity are non-negotiables for me.
At the end of the day, my closest friends know I care deeply about two things: the people in my life and the legacy I’m building through my work. If I can love people well and create something that makes a positive difference—whether that’s through Tone Films here in Dallas or in someone’s personal life—then I know I’m on the right path.
Okay, we’ve made it essentially to the end. One last question before you go. If you knew you had 10 years left, what would you stop doing immediately?
That’s a heavy question—but also an important one. If I only had 10 years left, the first thing I would stop doing is wasting time on things that don’t matter. I’d cut out the distractions, the overthinking, and even the unnecessary “busyness” that sometimes creeps in, especially as an entrepreneur. It’s easy to fall into the trap of chasing every opportunity or worrying about things outside of your control. But if my time was limited, I’d want to be laser-focused on what truly counts: faith, family, friendships, and meaningful work.
For me, that would look like being even more intentional with my relationships. I’d say “yes” more to dinners with family, late-night talks with friends, and spontaneous trips with people I love. I’d spend less time scrolling and more time listening. Less time in meetings that don’t move the needle and more time creating memories that do.
From a professional standpoint, I’d double down on the projects that align with purpose. Tone Films, as a Dallas video production company, was built to tell stories that matter, and if my time was short, I’d be ruthless about focusing only on the kind of projects that inspire, uplift, and create real impact. No fluff, no filler. Just meaningful work that I could look back on and be proud of.
In a way, answering this question reminds me of something I try to live by already: time is the one resource we can’t get back. If I only had 10 years left, I’d make sure every day counted—and I’d stop doing anything that didn’t serve people, purpose, or legacy.
Contact Info:
- Website: https://tonefilms.com/dallas-video-production/
- Instagram: https://www.instagram.com/tone.films/
- Linkedin: https://www.linkedin.com/company/79328713/admin/dashboard/
- Twitter: https://x.com/films_tone
- Facebook: https://www.facebook.com/tonefilms.us
- Yelp: https://www.yelp.com/biz/tone-films-dallas
- Youtube: https://www.youtube.com/@tonefilmsproduction5712
- Other: https://www.openpr.com/news/4148457/tone-films-expands-video-production-services-to-support#:~:text=The%20company%20now%20offers%20a,%2C%20Plano%2C%20and%20Fort%20Worth.
Image Credits
Tone Films | Dallas Video Production Company
