Andrew Figueroa shared their story and experiences with us recently and you can find our conversation below.
Good morning Andrew, it’s such a great way to kick off the day – I think our readers will love hearing your stories, experiences and about how you think about life and work. Let’s jump right in? What do the first 90 minutes of your day look like?
0–30 Minutes: Personal & Mindset Start
Purpose: Ground yourself, check priorities, and set the tone for the day.
Grab your coffee (probably with Elizabeth my wife while still around before her day starts).
Scroll through any overnight texts, DMs, or urgent client emails — especially couples asking about timelines or payments.
Check your event calendar (often a mix of weekend weddings, corporate events, or Chamber gigs).
Say a quick prayer or mental note of gratitude — you’re big on keeping the right attitude before diving into the grind.
Jot down your “top 3” for the day — often one creative, one business, one personal.
(Example: finalize DJ playlist for Saturday’s wedding, approve an Instagram post, hit the gym before lunch.)
30–60 Minutes: Business Check-In & Communication
Purpose: Get your team, clients, and marketing aligned.
Open your Everlasting Sounds DFW email inbox and respond to inquiries from brides, planners, and vendors.
Send out thank-you or check-in emails (“Hey just following up before your big day!”).
Review any Vibo music app submissions from couples or send a reminder if playlists are missing.
Drop quick texts to your DJs (Ray, Melissa, Kurt, etc.) about the weekend’s events or gear status.
Peek at recent reviews on Google, The Knot, or WeddingWire — you like to start the day with some positive momentum.
60–90 Minutes: Marketing & Creative Flow
Purpose: Fuel your brand and visibility before you get pulled into event prep or errands.
Draft or approve your daily social media post (Facebook, Threads, Instagram).
(Could be a recap post, vendor tag, or promo for an upcoming bridal show.)
Review performance of recent posts — you often track reach, saves, and engagement.
Check any new partnerships or vendor tags (venues, photographers, planners).
If you’re in a creative groove, you’ll brainstorm new campaign ideas (e.g., “Fall Wedding Specials,” “Behind-the-Scenes Series,” or “Feedback Friday”).
Update notes for upcoming bridal shows or community events (Colleyville Chamber, City of Grapevine, etc.).
Can you briefly introduce yourself and share what makes you or your brand unique?
Hi there! My name is Andrew Figueroa, though most people in the event world know me as DJ Drew, the owner and lead entertainer of Everlasting Sounds DFW — a family-run DJ and event production company based in the Dallas–Fort Worth area.
We specialize in creating unforgettable experiences for weddings, corporate events, and community celebrations by blending professional DJ/MC entertainment with modern production elements like custom uplighting, dancing-on-the-clouds effects, marquee letters, CO₂ cannons, photobooths, and audio guestbooks.
What makes us unique is that we don’t just “play music” — we create moments that people talk about long after the event ends. We’re deeply relationship-driven; from the first consultation to the final dance, our focus is on personalization, professionalism, and serving our clients like family.
Everlasting Sounds DFW started as a small dream and has grown into a trusted name across North Texas, partnering with amazing venues, planners, and vendors who share our passion for excellence. Right now, we’re working on expanding our interactive entertainment services and developing more behind-the-scenes content to showcase the heart and hustle that goes into every event.
At the end of the day, we believe in one simple mission — to make every celebration everlasting. 💍🎉
Great, so let’s dive into your journey a bit more. Who taught you the most about work?
The person who taught me the most about work is my dad. Growing up, I watched him balance countless responsibilities with grace, determination, and an unwavering work ethic. He showed me that success doesn’t come from shortcuts — it comes from showing up every day, doing the job right, and treating people with respect no matter who they are.
That mindset shaped how I run Everlasting Sounds DFW today. Whether I’m setting up equipment in 100-degree heat or staying late to make sure a couple’s last dance feels perfect, I always remember her example: work hard, stay humble, and let your passion speak louder than your words.
What have been the defining wounds of your life—and how have you healed them?
One of the defining wounds of my life came from learning what it means to start from nothing and build something lasting through sheer determination. There were seasons where the struggle felt heavier than the reward — juggling multiple jobs, losing people I trusted, and facing the uncertainty that comes with running a small, family-owned business in a competitive industry.
Another wound came from seeing people I cared for walk away or try to diminish what I was building. It taught me that not everyone will see your vision, and that’s okay. Healing came through faith, family, and focus — keeping my heart grounded in purpose rather than pride.
Those moments shaped who I am today. They made me more compassionate toward others, more resilient when things get hard, and more grateful for every couple, client, and opportunity that comes my way. Out of the pain came perspective — and that perspective drives the passion behind Everlasting Sounds DFW.
Next, maybe we can discuss some of your foundational philosophies and views? Is the public version of you the real you?
I’d say the public version of me is real — it’s just the refined version. The person people see at weddings, events, and community functions — full of energy, confidence, and positivity — that’s genuinely who I am. But it’s also the part of me that’s learned how to keep things moving, lead a crowd, and bring joy no matter what’s happening behind the scenes.
The private version of me is the one who feels everything a little deeper — the one who worries, who prays, who second-guesses but still shows up. Both sides are real; one just carries the weight so the other can keep shining.
At the end of the day, I don’t believe in having a “stage persona.” I believe in having a purpose-driven presence — and that’s what people see when they meet me through Everlasting Sounds DFW.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What do you understand deeply that most people don’t?
What I understand deeply — that most people don’t — is that energy is everything.
Whether it’s a wedding dance floor, a corporate gala, or a random Tuesday conversation, the energy you bring sets the tone for everything that follows. I’ve learned that music is just the tool — it’s the connection behind it that moves people. You can play a perfect set, but if your heart isn’t in it, the room will feel it instantly.
The same goes for life and business. People don’t remember every song or every detail — they remember how you made them feel. That’s the heartbeat of Everlasting Sounds DFW, and it’s the lesson that drives me in everything I do: when you pour genuine energy, love, and intention into your work, it always comes back tenfold.
Contact Info:
- Website: https://everlastingsoundsdfw.com
- Instagram: https://www.instagram.com/everlastingsounds_dfw
- Linkedin: https://www.linkedin.com/in/andrew-figueroa-a05b8252
- Twitter: https://x.com/DJAndrewFig
- Facebook: https://www.facebook.com/everlastingsoundsdfw/
- Youtube: https://www.youtube.com/@Everlastingsoundsdfw
