Today we’d like to introduce you to Amy Kay Sullins.
Hi Amy Kay, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I’m 27 years old, originally from Midland, Texas, and I’ve always had a creative spirit — whether it’s through music, fashion, art, or simply connecting with people. I can talk to just about anyone and I’ve always known I wanted to combine my creativity and love for people into something meaningful. I struggled in school because I have dyslexia so connecting with people was like second nature to me and I always loved that. I never really let dyslexia stop me from trying and or learning, I just needed to try it a different way. I owe that perspective to my mom Shelley Arrington. She always made me feel like I could do anything and still does.
In 2020, after the pandemic, I started working for an incredible Dallas stylist named Nancy K, and that’s where I discovered a passion I didn’t even know I had — helping women feel confident through style. It was such a God thing. I worked for her for two years, and eventually launched my own business, Amy Sullins Style, where I style younger girls through college and young moms — girls just like me, who I truly understand.
What started as closet edits and confidence-building turned into a deeper calling to mentor and pour into women. That passion eventually led me to social media — a space where I could share not just my style, but my personality, faith, and creativity. Now I’m a full-time content creator and stylist, and I still can’t believe I get to live this life. I owe so much of my confidence to the encouragement of my husband Payne Sullins, my amazing parents, David and Shelley Arrington, and Jesus Christ my Lord and Savior.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has definitely not been a smooth road. I’ve struggled with persistence, self-doubt, and building confidence as a young woman trying to pursue something that not everyone fully understands. There were many moments where I felt discouraged or unsure of my purpose — like the dreams I had were just too big or unrealistic. But through prayer and the constant encouragement of my husband, doors started opening in ways only God could orchestrate.
One of the hardest parts was explaining social media influencing to people around me. It felt like something I had to constantly defend — and at times, I wondered if people were laughing at me or not taking me seriously. I used to fixate on how many likes or shares I was getting, letting that determine my worth. Eventually, I had to make a decision: I wasn’t going to let fear or the opinions of others stop me from stepping into what God has called me to do.
Coming from generational wealth, I also felt a lot of pressure to succeed — but I’ve always wanted to build something that reflects my heart and my creativity, not just my last name. I wanted to start something from the ground up that felt fully mine.
I’ll be honest — I don’t know everything about business, and that’s been intimidating. But I’ve learned that you don’t grow by waiting until you’re ready — you grow by showing up, taking risks, and trusting that God will equip you along the way.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’m the owner of Amy Sullins Style, a personal styling and shopping business based in Dallas, Texas. I specialize in working with young women — from elementary school to young moms — helping them find not just their style, but their confidence. At the same time, I’m also a full-time content creator. I post a lot of fashion and lifestyle content on social media, and I truly want every person who lands on my page to feel like they’re hanging out with a friend.
I also love sharing my favorite finds on the app like to know it. This has been such a wonderful gateway to making a little extra cash and keeping things organized for not only my clients but also my friends and my followers on social media.
I’d say I’m most known for my presence online — that’s where my personality really shines and where I’ve been able to connect with so many amazing women. About a year ago, I started posting consistently with the dream of becoming an influencer, and that journey has been one of the most rewarding (and vulnerable) experiences of my life. I’ve worked with some incredible brands and hope to continue expanding that, especially with more local collaborations here in Dallas.
Right now, I’m a stylist and content creator — but I don’t think this is the full story yet. One of my next dreams is to pursue music again through singing, and I’m excited to explore that side of myself creatively.
While I’m proud of my business and my online presence, what I’m most proud of is simply the fact that I’ve kept showing up. I’ve faced rejection, self-doubt, and moments where I felt like the only one who believed in my vision — but I chose to keep going. I’ve learned that every “no” isn’t the end; it’s just redirection. I’ve leaned into my faith, trusted God, and committed to trying again, even when it’s hard.
I’m also proud of myself for asking for help. I hired a team — Midwest Social Media Management, led by Anna Hiserote — and they’ve played such a huge role in helping me stay organized, confident, and clear in my direction. I truly don’t think I could do what I do without their support.
At the end of the day, I just want to build something real, meaningful, and true to who I am — and I feel like this is just the beginning.
How do you think about luck?
I don’t really believe in luck — I believe in God’s timing. There have definitely been moments in my life and business that felt like “good luck,” but when I look back, I know it was God opening doors I couldn’t have opened on my own. Whether it was connecting with the right people, getting a brand deal I never thought I’d land, or finding my first styling job out of nowhere — it wasn’t random. It was part of a bigger plan.
That said, I’ve definitely experienced moments that felt like bad luck too — opportunities falling through, being told no, or putting so much effort into something that didn’t turn out how I hoped. But those “setbacks” ended up being lessons. They built my resilience, made me better, and reminded me that rejection doesn’t mean failure.
So while I could call it luck, I really think it’s been faith, hard work, a whole lot of persistence, overcoming my own self doubt and trusting that what’s meant for me will never miss me.
Pricing:
- $150 per hour for styling/shopping
Contact Info:
- Website: https://www.amysullinsstyle.com/
- Instagram: https://www.instagram.com/amy_kayy?igsh=enh3aHAwMzdzYmpn&utm_source=qr
- Other: https://www.shopltk.com/explore/Amy_Kay
Image Credits
Ryan ray photography
