Today we’re excited to be connecting with Beth Crain again. If you haven’t already, we suggest you check out our prior conversation with them here.
Beth, always such a pleasure connecting with you and thank you for sharing your stories, insights and inspiring messages with our community. We’re looking forward to getting the download and what you have been up to since our last interview, but first can you briefly introduce yourself to folks who might have missed the prior conversation.
BEYOND Pilates is celebrating our 15th year in business and 7 years strong in Frisco, where all three of our boutique fitness studios are located now. We are 100% woman-owned and 100% woman-operated, offering 115+ small group classes each week between our BEYOND Pilates Reformer & BEYOND500 Pilates Interval Training workouts.
BEYOND has been recognized as the Best Pilates Studio in Plano & Frisco for the past 5 years. As the owner, I’m most proud that BEYOND offers industry-leading employee benefits including paid vacation, profit sharing bonuses & incredible perks at a curated group of premier local wellness businesses. As a result, our employees – and our clients! – stay with BEYOND for far longer than fitness industry averages.
Great, so let’s jump into an update on what you have been up to since we last spoke. What can you share with us?
Our most exciting update from the last year – aside from opening our 3rd studio in North Frisco – is our new community partnership with FETCH, a Frisco-based nonprofit whose mission is to provide a highly trained psychiatric service dog to women who have endured physical or mental abuse so that they are no longer merely surviving but thriving, regaining or building an independent and fulfilling life.
Since BEYOND opened in Frisco, we have sought out smaller local non-profits that benefit women & families and for whom BEYOND can be a meaningful financial partner and FETCH checks all of our boxes! We’ve held several shopping fundraisers for FETCH over the last year in the BEYOND boutiques, most recently at our 4th Army Drive studio in celebration of our lululemon retail launch.
We also want to give folks a chance to get to know you a bit better so we’ve prepared a fun lightning round of questions. Ready?
- Favorite Movie: The Princess Bride
- Favorite TV Show: The West Wing & The Wire
- Favorite Band or Artist: Maggie Rogers
- Sweet or Savory: The biggest sweet tooth
- Mountains or Beach: Mountains
- Favorite Sport (to watch): Basketball
- Did you play sports growing up (if so which ones): Dance & Tennis
- As a kid, what did you want to be when you grew up: A retail buyer (which I was for 15 years before BEYOND)
- Favorite Breakfast Food: Migas
What do you want people to remember about you and your brand? What are some of things that you feel are most important, unique, special, etc?
My hope is that people would remember how BEYOND made them feel – not just in their bodies as they build strength, flexibility and endurance – but how they felt being a part of our community: included, welcome, part of something a little bigger than themselves. Over the years, I’ve loved hearing the stories of members who relocated to Frisco and met their new group of friends taking Pilates classes at BEYOND. We’re more than a workout!
Contact Info:
- Website: https://www.theBEYONDstudios.com
- Instagram: @beyondstudiosfrisco
Image Credits
Kelly Clark Photography
