Today we’d like to introduce you to Bri Mulenda.
Hi Bri, please kick things off for us with an introduction to yourself and your story.
Eight phazes was an idea I carried with me for nearly five years before I ever brought it to life.
At the time, I was fully focused on building my career in marketing operations, leading go-to-market execution, building systems behind campaigns, and supporting product launches in the tech industry.
I always knew I wanted to build something of my own, but I told myself, “one day.”
That “one day” came during an extended maternity leave.
When my daughter was nine months old, something shifted. Becoming a mom changed the way I saw time, purpose, and legacy. I kept thinking about the phases we move through as women like career growth, love, motherhood, reinvention, and how jewelry often marks those moments.
I had the product. I had the website. But I kept hesitating because things didn’t feel perfect yet.
One of my friends gently pushed me to start. She was hosting a Galentine’s dinner and told me she wanted her and her friends to be my very first customers. That night, that became the soft launch of eight phazes!
Seeing women connect to the pieces and the meaning behind them gave me the confidence I needed. It reminded me that starting imperfectly is still starting. That night was the shift from “someday” to “right now.”
Eight phazes was born from that realization. A brand inspired by the eight moon phases, created to represent the different seasons of life we all walk through. It’s about honoring every phase, embracing evolution, and building something meaningful while living in the middle of it.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely hasn’t been a smooth road.
Building eight phazes while being a new mom, working a 9–5 in tech, showing up as a wife, and maintaining friendships has been one of the biggest challenges.
I’ve built email campaigns during nap time, reviewed inventory after bedtime, and packaged orders late at night before logging into my corporate role the next morning. Adding in the preparation for pop up shops, online campaigns, and keeping the website updated can feel like more than two full time jobs.
The biggest challenge has been learning how to be multifaceted without guilt and being fully present in whatever role I’m in, even when everything can’t get equal attention. Some seasons require more from one area than another.
I’m still learning that balance isn’t perfection, it’s grace, boundaries, and staying aligned with what matters most.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’ve built my career in marketing within the tech industry, specializing in marketing operations. I’m most energized by turning big ideas into structured execution. My work focuses on go-to-market strategy, automation, campaign infrastructure, and building processes that help teams scale effectively. I’m known for being both strategic and detail-oriented and I’m able to see the full vision while also creating the workflows that ensure it performs.
What I’m most proud of is my ability to bring clarity to complexity. I enjoy building structure where there once felt like chaos.
That same skillset is what allowed me to launch and grow my own jewelry brand, eight phazes, while working full-time. I built the brand and the systems behind it, from email automation to launch workflows and operational processes that support growth.
Outside of my corporate role and eight phazes, I also work with founders and small businesses through my marketing ops biz, B. Aligned Co., helping them streamline their marketing systems and automation for sustainable growth. Having experience in both corporate tech and entrepreneurship gives me a unique perspective. I understand scale, but I also understand scrappiness.
What sets me apart is my ability to blend creativity with structure and build brands that not only look good, but work well and last.
Is there any advice you’d like to share with our readers who might just be starting out?
My biggest advice? JUST START!
Don’t wait five years like I did. If you have the idea and you’ve done the research, put your thoughts into action. It will never feel perfectly timed, and it will never feel fully ready.
I know it’s easier said than done. I hesitated because I wanted everything to be polished first. But starting imperfectly teaches you more than planning ever will.
I do sometimes think about how much time I had before becoming a mom and wonder what it would have looked like if I had started sooner. But I also believe I began at the right time for me. Motherhood gave me clarity, urgency, and a deeper sense of purpose.
So my advice is simple. Start where you are. Use what you have. Let the timing unfold, but don’t let fear delay you.
Contact Info:
- Website: https://www.eightphazes.com
- Instagram: https://www.instagram.com/eightphazes
- Other: https://www.balignedco.com
