Today we’d like to introduce you to LaToya Holley-Scruggs.
Hi LaToya, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
Hello,
I am the proud founder and owner of Eye Love Lucy’s Lashes & Brows, LLC, a luxury beauty brand built on faith, purpose, passion, and empowerment. My mission is simple yet powerful: to enhance natural beauty while inspiring confidence, self-love, and inner strength in every woman I serve.
Beauty, glamour, and excitement are at the heart of everything I do—because every woman deserves to feel beautiful, confident, and celebrated. I have always found joy in pampering others and creating transformations that bring out their natural glow. There is nothing more rewarding than witnessing the priceless reactions—“Aww,” “Oh my God,” “Wow”—and knowing I played a role in helping someone feel radiant. Those moments represent fulfillment, purpose, and true accomplishment.
I am a Licensed Eyelash Extension Artist, Master Educator, and Permanent Makeup Artist, specializing in Microshading, Microblading, Eyeliner, and Lip Blushing. My journey has not been without challenges. I have endured obstacles, setbacks, and lessons along the way—but through faith, perseverance, and unwavering determination, I refused to give up. Every experience strengthened my resolve and shaped the woman and business owner I am today.
The greatest advice I can offer:
Trust God in all things. Love yourself. Be authentic. Shine boldly among those who doubted you. A successful, independent woman knows what she wants and pursues it fearlessly—and that is exactly who I am.
Through faith, I walk in purpose. Through determination, I achieve my goals. My mission is to continue building excellence within Eye Love Lucy’s Lashes & Brows, uplifting my clients, mentoring future artists, and creating spaces where beauty, confidence, and empowerment flourish.
A strong woman understands that logic, decisiveness, and strength are just as feminine as intuition and emotional connection. I honor and embrace every gift God has placed within me.
The greatest protection any woman can have is courage.
We must believe we are gifted for something—and at any cost, pursue it.
Remember: Success breeds confidence.
“Blessed is she who believed that the Lord would fulfill His promises to her.”
— Luke 1:45
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
No, by no means has this journey been easy.
I lost a storefront that I fought relentlessly to build and sustain. At the time, I could not understand why something I worked so hard for was taken away. In hindsight, I now realize that I was fighting to hold onto something that simply was not part of God’s purpose or plan for my life. What felt like loss was actually redirection.
I am stepping into a new chapter. I now own a mobile RV unit that we have spent over a year renovating and transforming into a fully operational beauty space. This journey has required patience, resilience, and faith, and it will be launching for business in the coming weeks. What once looked like a setback has become a powerful comeback.
Along the way, I endured tremendous emotional and professional hardship, including betrayal, lies, humiliation, harassment, and even criminal charges filed against my business for terroristic threat and criminal mischief. I also experienced multiple personal and professional losses that caused me to question myself, my purpose, and at times, my worth.
There were moments when I struggled deeply to understand why these things were happening. However, through the prayers, encouragement, and unwavering faith of my prayer warriors, I was reminded of God’s promises. I learned that when something is not meant for us, even when it causes pain, God will still bring us through it. Sometimes the greatest growth happens in the most uncomfortable seasons.
Every obstacle strengthened my faith, sharpened my resilience, and deepened my trust in God’s plan. What I once saw as broken pieces have now become the foundation of my purpose.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I simply do what motivates and excites me most within the opportunities in doing what I truly love every single day. I have a passion for eyelash extensions, permanent makeup, serving as a master educator in lash artistry, and mentorship fuels my creativity, drive, and commitment to excellence.
I specialize in a wide range of beauty enhancements, and each service I provide gives me a profound sense of fulfillment. Knowing that I have added my personal touch to enhance the natural beauty that already exists is both empowering and rewarding. I take immense pride in my craft because I approach every client with passion, integrity, respect, and a deep commitment to delivering exactly what they desire. I m also a Milestone Circle Alumnae, and a Cornerstone Mentor. I was one of the faces on New York Time Square, And I am still thriving in success.
Beyond the artistry, I truly cherish the relationships I build. The trust, meaningful conversations, and emotional connections formed within my space are invaluable to me. My studio is more than a place of beauty—it is a safe haven where clients can relax, feel comforted, gain confidence, and even receive mentorship. Creating an environment of peace, encouragement, and empowerment is just as important to me as the services I provide.
In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
Everything I do is driven by purpose, intention, and long-term vision. Each goal is carefully planned, aligned with faith, and rooted in strategic growth and manifestation.
Over the next 5 to 10 years, I see myself continuing to elevate professionally, expand my expertise, and strengthen my brand presence within the beauty industry. My focus is on working smarter and harder, setting healthy boundaries, increasing my knowledge, cultivating meaningful professional relationships, and actively engaging in business development opportunities through networking, education, and leadership.
I am committed to continuous learning, professional advancement, and positioning myself and my brand for sustainable growth, innovation, and impact. I believe strongly in the power of strategic planning, consistency, and execution.
Out of wisdom and experience, I have also learned the importance of protecting my vision. While I move intentionally and decisively, I choose to be discreet about the specifics of my plans. I trust that what is meant for me will unfold in due time, and I remain focused, disciplined, and guided by faith as I build toward the future.
Contact Info:
- Website: https://www.styleseat.com/m/v/latoyaholleyscruggs
- Instagram: https://www.instagram.com/eye_love_lucys_lashes_brows
- Facebook: https://www.facebook.com/share/1J77175C67/
- LinkedIn: https://www.linkedin.com/in/latoya-holley-scruggs-8424839b
