Today we’d like to introduce you to Sofia Fernandez.
Hi Sofia, so excited to have you with us today. What can you tell us about your story?
I started content creation 3.5 years ago. It started off as a hobby. I’ve now worked with hundreds of big brands, such as Chipotle, Flamingo, Thirdlove, Neutrogena, and more! I was a Bumble Ambassador in college. As well, which was an amazing experience. Now, post-grad, I’ve continued content creation with a focus on user-generated content. I love UGC because it pays well, and I get to create advertisements that are relatable to the general public.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back, would you say it’s been easy or smooth in retrospect?
No, it has not been a smooth road! The algorithm is always changing so it’s really hard to stay on top of trends to stay relevant. It’s also difficult to find collaborations with brands that pay well. A lot of brands offer gifts as payment instead of money. So, I often have to negotiate or message brands myself for paid opportunities.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar, what can you tell them about what you do?
I’m a content creator & model. I’m a lifestyle content creator, so I often post about my day-to-day life. My content mostly covers health, wellness, & beauty. I’m most proud of going viral & having my first video reach 2.8 million views on TikTok. It was so exciting for me to see my platform grow & to make more internet friends. I absolutely love what I do & the goal of content creation is to reach as many of you as I possibly can. I’m so grateful that I was able to do that. I’m excited to see how much I grow in 2024!
Any big plans?
In 2024, I’m all about spreading the love for creating awesome content! I will be showing folks the ropes of getting user-generated content jobs. I actually just created a mini-course on how to snag user-generated content (UGC) jobs.
I’m going to continue growing my own personal brand and hopefully work with many more dream brands along the way. I also want to help others learn how to be content creators as well. There will be no gatekeeping from me in 2024.
Pricing:
- $99 for mini UGC coaching session
- $150 single UGC video
- $300 3 UGC videos
- $630 6 UGC videos
- $150 3 stills
Contact Info:
- Website: http://pillar.io/sofia_l_fernandez
- Instagram: https://www.instagram.com/sofia_l_fernandez/
- Linkedin: http://linkedin.com/in/sofia-fernandez-385974191
- Other: https://www.tiktok.com/@sofialfernandezz?_t=8dy8e9KkuRK&_r=1
Image Credits
@dinh_henry
