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Check Out Theresa Morris’s Story

Today we’d like to introduce you to Theresa Morris.

Theresa Morris

Hi Theresa, please kick things off for us with an introduction to yourself and your story. 
I started doing lashes early 2016 with a chain company and was unhappy with the training and management, so I left and thought it wasn’t for me. I took a brief break and ended up starting it up again with a smaller company and ended up teaching myself different techniques from YouTube. I practiced A LOT. Thankfully I had great clients that would let me practice different things on them without complaint. I ended up at another chain company, and that’s where I fell in love with lashing. I wanted to grow with the company, but the owner and I wasn’t seeing eye to eye, and I left and took another brief break. Fast forward to 2020, when I had my daughter and covid happened – I thought, what better time than now to start my own business. I slowly started putting things together and buying products, and by end of 2020/early 2021, I started my own business. It was slow at first, but I was determined, and I did a lot of advertisements. Honestly, though, I built my business off of word of mouth. I am busy enough for me that I am no longer accepting new clients for full sets but will still take lash lift clients. I wouldn’t be where I am today without my amazing clientele and their loyalty and of course, my husband who has helped me with words of encouragement. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
In the beginning it was a bit of a rough start. I actually had a Groupon up to help build but I quickly learned that those clients do not stay with you and are just looking for a deal. I haven’t had many complaints, but I have had 3 “hard” clients that I had to deal with and “fire” as a client. I will always stand my ground and stick up for myself when it comes to my business. My only struggle was in the beginning when I was still trying to build a clientele, but I built pretty quickly and am very happy with how quickly I built my business. 

Thanks – so, what else should our readers know about your work and what you’re currently focused on?
I am a lash artist and I specialize in volume sets. I love being able to give clients that extra boost of confidence. Whether they are 16 or 65 – lashes will boost anyone’s confidence. It puts that extra pep in your step, and I love that I can do that for a client. I think what sets me apart from others is that I really try to connect with my clients. I love that my clients are able to trust me and open up to me. I feel like my space is a safe spot and clients feel comfortable and look forward to coming into their appointments. 

What matters most to you? Why?
What matters most is that my clients leave happy. I never want a client to leave unhappy and will always try my best to resolve any issues if there are any. I always try to listen to my clients and what they want and try to achieve the look they are going for. 

Contact Info:


Image Credits

Jessica Adkins
Aravaggio Photography

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