Today we’d like to introduce you to Cherish Isokariari.
Hi Cherish, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstories with our readers?
Cherish Your Beauty LLC was founded in 2019, however, My actual business venture started in 2010 back in Oklahoma where I was born and raised, I became a licensed cosmetologist, I have had the love for beauty since a teenager.
I started with braiding friends and family’s hair, then realized, I truly have a passion for this. I graduated high school and shortly after, I attended cosmetology college and completed with a 4.0, and 100 percent attendance, all while not even owning a vehicle, I used public transportation the entire program. I’m a true believer in no excuses, if you want something bad enough you will work hard to get there.
I obtained my cosmetology license in 2010, that’s where my career began as a cosmetologist working in salons over the years, In 2013 I relocated to the Dallas area where, I began managing salons in the area for a commission-based salon, doing ok for myself, then it all came crashing down in 2018 the salon I managed closed down, within a month after that I suffered a miscarriage, It was the hardest time of my life, I had to pick myself up after healing, I was determined to come back, harder and stronger.
I began taking continued education courses, going to hair shows, became an independent cosmetologist, and even went back to school to become a licensed cosmetology instructor, and got my LLC, and started my beauty company.
I combined my Licensed and education and added cosmetics to my business and started a cosmetic line, with vegan, cruelty-free makeup, lashes, and lipstick, for my clients to enjoy after I complete makeup applications or just items for them to purchase as I have them on hand.
I am very hands-on with my business, I do the marketing, flyers, social media, package orders, branding, packaging, etc.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
The road to success was definitely bumpy, of course transitioning from a new state, having to build your clientele having faith in God that everything is going to work out. Battling depression of suffering a miscarriage, while still focusing on your dream. Starting a business if very hard, especially when you funded everything by yourself. Most business owners literally make no money their first few years of business, being motivating to yourself brought me through my journey.
Thanks – so what else should our readers know about Cherish Your Beauty LLC?
I am a licensed cosmetology educator who practices cosmetology and owns a beauty cosmetic line. I Specialize in Silk presses, color, sew-ins, and makeup. I am known for my professionalism and being a product of my own brand. If you own a business, you always want to look the part being a walking canvas for your brand. I believe what sets me apart from others is, I am truly passionate about what I do as the longevity shows, most people completely give up on their dreams if it doesn’t work out or they are having a struggle. I am most proud of where I am in life due to my business when you go from no transportation, no orders, to no clients, to booked, sold out, and traveling and doing the things you prayed for. My brand is independently owned and operated by me, from marketing to, my recent photoshoot, website, and everything is me.
How do you define success?
Success to me is simple some people think you have to make millions or own a private jet in my eyes, we only have one life as long as walk in your destiny, do your best and work hard, you will reap the benefits, as long as you are enjoying the fruits of your labor that is success.
Contact Info:
- Email: cherishyourbeautyllc@gmail.com
- Website: www.cherishyourbeautyllc.com
- Instagram: cherishyourbeautyllc_
- Facebook: Cherish Your Beauty LLC
- Youtube: Cherish The Beauty
Image Credits
Cherish Isokariari
