Today we’d like to introduce you to Danny Blake.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I spent the first 4 years of my professional career in the Marines. During the time I developed a love for health and fitness. Upon exiting the marines I pursued a bachelors degree in applied health and fitness and worked as a personal trainer.
After a year or so of that, I moved back to Oregon (home state) and took a job as a technician at Intel while I continued pursuing my bachelors degree. after completing my degree I opened Blake’s health and fitness – at the time it was a one man personal training business, did that for about 2 years – and i also hosted a health and fitness podcast during that time. Following that I was being promoted in my day job so i was forced to close the business down due to time constraints. With that, Blake’s Health and Fitness closed down in 2022.
In the few years in between I climbed the corporate ladder and completed my MBA through Oregon State University.
In 2025 I had been in Dallas for a little over a year, and an idea came to mind – why can’t health and fitness professionals collaborate together just like doctors do? One of the biggest hurdles in the health and fitness field is the rules around the nutrition – nutritionists cannot recommend and diagnose like dietitians can – but the average person does not know that.
So I decided to Bring Blake’s health and fitness back – but this time as ‘Blake’s health and fitness -Training and Consultation’.
The difference? Rather than 1 person being the sole source of guidance for a client – I pair clients with an elite trainer, licensed dietitian, and health coach – all working together in the background to make sure each custom plan is tailored to meet each client’s specific goals and needs. This is a completely unique combination, not being done anywhere else.
I have recruited an elite personal trainer and a licensed dietitian – the best in the businesses. I have also recently partnered with Chef Delivered- a fantastic meal prep service. For those clients who don’t have the ability, skill, or time to cook the meals that our dietitian recommends – Chef Delivered has you covered.
BHF is now a one-stop shop for anything a client needs for their health and fitness.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Struggles are all over the place. The biggest of which being client and lead generation. No matter how good the services that we provide are, lead generation is still difficult.
Thanks – so what else should our readers know about Blake’s Health and Fitness?
Blake’s Health and Fitness is a one stop shop for those who are serious about taking their health and fitness to the next level. we specialize in physical fitness, diet, overall health coaching and motivation. we are different because no one is doing what we are, no one has the partnerships that we do. most personal training firms have a basic nutrition certification off of the internet rather that having a state licensed and board certified dietitian working with our trainers. In addition, we have a professional meal prepper to make and deliver the foods you need to your home.
I am proud of the team I have assembled and the overall services we offer.
When you sign up, you will be put through the 30 day foundational fitness plan – which gives you 4 sessions with our dietitian, 4 with our health coach- and 12 with a trainer. This plan will establish the baseline for your custom plans going forward.
We have also partnered with an excellent facility – Cratos Fitness in Plano, in which our trainers are working out of.
Can you talk to us about how you think about risk?
Any Business is a risk. I have put blood, sweat and tears into building this business and I want to see it succeed. I believe that any business that you believe in and that has an established proof of concept – is work taking a risk on.
I decided to quit a stable job to pursue this business fulltime. I have never given up a steady paycheck before. It is a terrifying yet exciting journey that I am proud to be on.
Contact Info:
- Website: https://www.bhftc.com
- Instagram: https://www.instagram.com/blakes_health_and_fitness/
- LinkedIn: https://www.linkedin.com/company/blakes-health-and-fitness/
