Today we’d like to introduce you to Gregory Pounds
Hi gregory, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
My name is Gregory Dion Pounds Jr. I was born and raised in New Orleans, Louisiana, with my sister, Leterion Pounds. I have always had a passion for cooking, which is a significant part of our culture. I decided to take my passion to the next level by attending the Culinary Arts Institute to refine my skills.
During my time at the institute, I decided to focus on creating a unique cheesecake experience. I have always loved the texture and sweetness of cheesecake, and I wanted to create something that would change the way cheesecake lovers experience this dessert. After 10 months of experimentation and hard work, I developed a high-quality, luxurious cheesecake ice cream that does not contain milk.
Starting a new business is challenging, especially when it comes to advertising. I had to work hard to get my product noticed, giving away free samples and sending countless emails to food influencers in the hopes of growing my brand. Unfortunately, many influencers turned me down, which was discouraging.
Despite these setbacks, I persevered and created a website, www.gregcheescakery.com. HoweverDuring the past four months, I did not receive any orders, which led me to a point of wanting to give up. However, I maintained my faith in God and persevered, hoping for better days. An influencer named Big Shawn/DFW FOODIE provided me with an opportunity to showcase my cheesecake. After he posted a positive review on his Instagram, numerous other influencers reached out to me, which boosted my confidence in the uniqueness of my product. I realized that I needed to find the right people to introduce my product to. Consequently, I returned to the kitchen and expanded my product line. I took the next step by approaching restaurants to offer them my products. Currently, my products are available at Menusix, a restaurant located at 621 N Hampton Rd suite 113, DeSoto, TX 75115, which is known for its exceptional fusion cuisine. Furthermore, I have been actively reaching out to event and pop-up shop planners to increase my visibility in the DFW metroplex. I understand that balancing a business with personal life can be challenging, especially in the current economic climate. However, I emphasize the importance of maintaining faith and perseverance. Remember, success often depends on building relationships and finding the right connections. It only takes one person to recognize your potential and help your company flourish into one of the most successful enterprises. Therefore, I encourage people to keep striving and realizing their full potential.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Throughout my entrepreneurial journey, I have encountered various challenges. I have experienced theft from restaurants, difficulties in securing consignment deals, and feedback suggesting that my website’s prices are too high. Additionally, I have faced requests for discounts from friends and family who do not fully comprehend the effort and investment required to grow my business and procure supplies.
Thanks – so what else should our readers know about gregcheesecakery?
GREG’S NAWLINS CHEESECAKERY stands as a unique and delectable enterprise, specializing in gourmet desserts crafted with utmost precision and perfection. We proudly hold the distinction of being one of the most sought-after cheesecake purveyors in the esteemed city of Dallas, Texas.
Among our most celebrated offerings is the Mardi Gras Sprinkle cheesecake cupcake, a culinary masterpiece that tantalizes the taste buds with its vibrant layers of flavor. This delectable creation boasts a verdant brownie crust, complemented by two distinct cheesecake fillings—one infused with the essence of orange, the other with the allure of purple. Atop this symphony of flavors rests a decorative cream cheese icing, adorned with festive sprinkles in hues of green, orange, and purple, echoing the spirit of Mardi Gras.
GREG’S NAWLINS CHEESECAKERY transcends mere presentation, elevating the experience to an unparalleled realm of luxurious taste in every delectable bite. Our creations stand apart from conventional cheesecakes, offering a distinctive and unforgettable gustatory journey.
The genesis of this remarkable enterprise can be traced back to the year 2018, when Gregory Dion Pounds Jr., armed with his culinary arts diploma, embarked on a daring venture. Driven by an unwavering passion, he sought to revolutionize the cheesecake industry by infusing it with the distinct flavors and flair of New Orleans. Despite formidable challenges posed by local competitors, Gregory remained steadfast in his pursuit of perfection, dedicating countless hours in the kitchen to meticulously refine each item, resulting in a symphony of flavors that had never before graced the culinary landscape.
How can people work with you, collaborate with you or support you?
Restaurant owners can collaborate with me through a consignment agreement drafted by my legal counsel. Influencers can reach out to me via email at gregcheesecakery21@gmail.com or send a direct message on Instagram @greg’scheesecakery. Cheesecake enthusiasts can place orders through our website at www.gregcheesecakery.com. Please note that all items are freshly made, so we require the next business day for delivery.
Pricing:
- 6 count original cheesecake 25.00
- 6 oz cheesecake ice cream 8.00
- cheesecake brownies 8.00
- cheesecake cake pop 5.00
Contact Info:
- Website: https://www.gregcheesecakery.com
- Instagram: greg’scheesecakery
- Facebook: Gregory pounds
- Yelp: Greg’cheesecakery
Image Credits
chunn lin photography
