Today we’d like to introduce you to Justin Lopez.
Hi Justin, thanks for joining us today. We’d love for you to start by introducing yourself.
My passion for events began long before I ever planned one. As a kid, I was drawn to beauty, creativity, and big moments that brought people together.
While others were focused on sports stats and school tests, I was flipping through event design books at Borders and dreaming about tablescapes and lighting layouts. I was especially inspired by the work of Preston Bailey, whose transformational event designs and appearance on Oprah showed me just how magical this world could be. Add to that a few unforgettable parties at the stunning homes of friends whose families had a flair for entertaining, and I was hooked, obsessed with the magic, detail, and creativity of unforgettable experiences.
I grew up in a small, lively home with two brothers in a family where sports reigned supreme. But while my siblings chased home runs, I was donning a mascot suit, performing in musicals, and embracing the artistic path. I’ve always marched to the beat of my own drum—fun-loving, creative, and someone who truly believes life is better when you’re laughing. I lead with a glass-half-full attitude and bring that same energy into every event I design. I also have a very refined eye, and many view my planning process as borderline OCD—but I credit that level of focus to the success of my events. From a risk assessment perspective, every detail must be thought through multiple times to anticipate every possible scenario and ensure a flawless experience.
My work ethic was shaped early on. I got my first job the minute I was allowed washing dishes at The Purple Cow in Dallas. From there, I climbed every rung of the restaurant ladder: dishwasher, soda jerk, host, server. As my career progressed, I took on more strategic and creative roles, including serving as Catering Sales Director for both ClubCorp and Live Nation, where I planned high-impact events for corporate clients, weddings, and large-scale productions. Along the way, I learned the ins and outs of hospitality timing, presentation, grace under pressure and those lessons are now at the core of how I approach every event.
At Justin Taylor Events, I specialize in producing one-of-a-kind experiences that reflect each client’s unique story. I love working with people who want to push boundaries, explore bold design ideas, and turn their weddings and events into unforgettable moments. Whether it’s a whimsical wedding or a high-concept celebration, I thrive on bringing big ideas to life with creativity, heart, and a lot of laughter along the way.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Leaving a stable job with a comfortable salary and generous benefits was one of the most daunting and defining decisions of my life. But after more than 12 years in the hospitality industry, working on the venue side with powerhouse companies like ClubCorp and Live Nation, I knew it was time.
Hospitality has always been in my blood. I went to college to study it, built my career around it, and poured myself into creating unforgettable guest experiences. I learned the business inside and out — the rhythm of events, the pressure of execution, and the art of making people feel seen. I paid my dues. I built relationships. I earned trust.
And yet, I kept feeling a pull. A quiet, persistent voice saying, “You’re ready.” The timing was right. My vision was clear. I was no longer content helping to build someone else’s brand when I knew I had the heart, experience, and grit to build my own.
So I took the leap. I stepped out of the comfort zone and into the unknown, not because it was easy, but because it was mine.
Appreciate you sharing that. What should we know about Justin Taylor Events?
Specializing in elegant weddings and high-impact experiences for corporate leaders, athletes, celebrities, and luxury brands, we bring your vision to life with precision and style.
Whether it’s an intimate wedding, a grand celebration, or an exclusive product launch, our team is dedicated to crafting seamless, unforgettable events that exceed expectations and leave lasting impressions.
What matters most to you? Why?
What matters most to me as an event planner is creating experiences that feel personal and purposeful. I care about the energy in the room, the small details that make people feel seen, and the kind of atmosphere that stays with you long after the event ends. It’s never just about checking boxes, it’s about bringing people together in a way that feels real, thoughtful, and true to the story we’re telling.
Pricing:
- The Preston Hollow Package – 15% of total Wedding/Event Budget
- The Uptown Signature- 12% of total Wedding/event budget
- The Bishop Arts Collection- starting at $10,000
- The Pegasus Experience for Destination Clients- 17% of total Wedding/event budget
- White Rock Luxe for local parties (non-wedding), starting at $3500
Contact Info:
- Website: https://www.justintaylorevents.com/
- Instagram: https://www.instagram.com/justintaylor.events/
Image Credits
* Three images featuring the white floral palette — Image credit: Allen Tsai Photo
* Three images featuring the pink and coal floral palette — Image credit: Francie Batten Hodges Photography
