Today we’d like to introduce you to Nataliya Nova.
Hi Nataliya, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start, maybe you can share some of your backstory with our readers.
In my exploration of the landscape of Dallas and Texas, I noticed a significant gap – one that extends beyond just fashion. It became apparent that there was a missed opportunity for visual artists, networking, and collaborations, which could greatly accelerate business growth. It struck me that countless business and social groups had never crossed paths. Furthermore, I observed numerous repetitive events with a static format and guest list year after year. Expanding your network and gaining visibility requires immense effort and a decent budget.
It became crystal clear to me that a fresh concept for Fashion Week was needed – one that harnesses the power of fashion, art, and philanthropy to captivate and unite people. The new concept of Dallas Fashion Week was born, a groundbreaking cultural platform for business development that opens doors for companies seeking expansion in the US or Texas markets, as well as local brands looking to make a splash.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Building a project from the ground up is always a demanding undertaking, requiring a significant investment of time and resources. However, the concept of Dallas Fashion Week immediately struck a chord, as it brought together numerous talented people. We are extremely thankful for our partnership with one of Dallas’s most reputable businesses. Our official venues, including renowned art galleries such as Markowicz Fine Art, Christopher Martin, and Samuel Lynne Galleries, further elevate the prestige of our event.
We held the exclusive and unforgettable after-party at the famous Carbone VINO; it was a pleasant surprise for our VIP guests. Part of Major Food Group, Carbone VINO is one of the iconic brand’s 45 restaurants around the globe. With a total of 21-star reviews from the New York Times, the concepts are adored by A-list celebrities and discerning clientele.
We aim to grow our presence in Dallas, introducing new brands, building partnerships, and hosting tailored events to support local businesses.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
After 10 successful years in the Media industry, I am proud to say that I can look back on a career at Sanoma Media, one of the largest Media Companies in Europe. My time there saw not only magazines such as Cosmopolitan, Harper’s Bazaar, Esquire, National Geographic, Prevention, Casaviva, Men’s Health, and Good Housekeeping come to prominence, but it also gave me the opportunity to showcase my creativity as a Global PR and advertising professional, event organizer, media executive, and entrepreneur. Thanks to this chance, I became a Media Woman with a wealth of knowledge about event management. At our magazines, I understood the power of public relationships for major companies. I took great pride in providing comprehensive PR and advertising campaigns for some of the world’s leading brands, such as LVMH, P&G, Gucci, Salvatore Ferragamo, Loro Piana, Yves Saint Laurent, Graff, and many others.
As part of my education at FIT in NYC (creative enterprise ownership; fashion PR and event management), I had unmatched access to New York Fashion Week and its associated networks from first-hand experience as a part of my internship. It gave me a first-hand understanding of the challenges fashion brands face every day and what it takes to be successful.
Drawing on my experiences with media, events, management, and fashion, I set out to create a new version of Dallas Fashion Week which would provide fashion and accessories brands with valuable business development and media exposure opportunities. With a refined aesthetic befitting the fashion capital of the southwest, this concept has a lot of potential, and I designed it in such a way that all fashion brands could have an opportunity to shine, regardless of size or budget.
What would you say has been one of the most important lessons you’ve learned?
There are a few of them:
1. When people tell you “Yes,” it doesn’t mean it will happen the next day and the way you want it. Life shows that “yes” is an early-stage agreement to take a dialog or deal to the next level; make sure you stay tuned and don’t relax too early.
2. Learn how to manage your energy level. If you don’t sleep, exercise, eat well, and be surrounded by deeply caring people, you and your project will burn out much faster than you think. As simple as that.
3. The most magical word in the business world is “NO”. No — to new amazing opportunities that promise to make you rich and famous overnight. No — to people who “don’t need anything, just want to help you,” and a bit later they try to swallow everything on their way. No — to projects that don’t serve your business on a short-, mid-, or long-term plan.
Contact Info:
- Website: http://dallasfashionweek.org
- Instagram: https://www.instagram.com/dallasfashionweek_official/
Image Credits
Radz Daswani
Ellen Yang
Natalie Kelly
Brandy Glover
Jana Champagne
Farid Zarrinabadi
