Today we’d like to introduce you to Roderica Scott.
Hi Roderica, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I started my business September 4, 2019. I had no knowledge about starting a business besides what I saw on Youtube. I used my leftover salon money and some of my paycheck to purchase the inventory for my launch. I did not get my first order till two days after my launch. Although I had little support from people I know in real life, I never gave up. I stayed consistent and continued to promote my business daily. Orders started to roll in and I started wholesaling. I went from supplying only a few businesses to now over a hundred businesses. When the pandemic hit, I got scared because since we were on lockdown, I assumed no one would need lashes. Covid actually helped my business grow! With shipping from overseas being delayed and some suppliers could not ship out lashes… I was one of the few known wholesalers who had plenty of lashes ready to ship. I love giving people the opportunity to start a. business and make extra income!
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely has not been a smooth road. Business has its ups and downs. Busy and slow days. One of the struggles is when you think an item is a hit, do a poll, get amazing feedback you launch it and no one purchases it. It’s so hard to start small sometimes because then you have those times you launch and item and it sells out within an hour. My main struggle is staying motivated because sometimes it’s hard to stay focused when you feel like all you are doing is not enough.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I am the #1 US Lash Plug. I wholesale and retail lashes. I have over 25 lash options available to choose from. All my lashes include free acrylic slide cases! I am most proud that my lashes are affordable and my customers are able to make double what they originally spent.
Can you talk to us about how you think about risk?
Business is all about taking risks. You live and you learn. I have made a lot of money and also lost a lot. But those losses are learning experiences, they taught me what not to do.
Contact Info:
- Email: iyetasti@gmail.com
- Website: www.iyetasti.com
- Instagram: instagram.com/iyetasti
- Youtube: https://youtube.com/channel/UC7Bu5Zigkq1c-fO21LZoy5g
