Today we’d like to introduce you to Rudy Rivera.
Hi Rudy, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
My journey started long before Body Legacy ever existed as a brand.
I was a collegiate athlete and a business major, and fitness had always been a constant in my life. During my freshman year of college, I took a Principles of Marketing class where we were given the assignment to create a business plan. Most students were stuck and overwhelmed, unsure where to even begin. That’s when my professor gave us one piece of advice that completely changed the trajectory of my life: “Find something you love to do and build a business plan around it.”
For me, the answer was immediate, the gym. Training, movement, discipline, and personal growth through fitness had already shaped who I was. That assignment helped me realize fitness wasn’t just something I enjoyed; it was something I could build a career and purpose around.
That realization launched a 24-year career in the fitness industry. I started by learning the business from the ground up, working with some of the original giants of the industry like Bally Total Fitness and 24 Hour Fitness. Along the way, I had the privilege of learning from true leaders, including Dallas fitness legend Larry North, owner of Larry North Fitness since 1989. Being around people who built lasting brands taught me that fitness isn’t just about workouts, it’s about leadership, service, and impact.
Helping people begin and sustain their fitness journey has always been my passion, and it’s something I still take pride in every single day. That passion eventually became the foundation for Body Legacy, which I officially founded in 2021.
Body Legacy was created from decades of experience, lessons learned, wins, failures, and a deep belief that fitness is the starting point for building a meaningful life.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely hasn’t been a smooth road and I don’t think it’s supposed to be.
Like most entrepreneurial journeys, mine has been filled with setbacks, long hours, financial uncertainty, and moments where quitting would have been the easier option. Building something meaningful takes time, patience, and resilience. I’ve faced challenges scaling, learning how to pivot, trusting my instincts, and staying true to the mission while navigating a competitive industry.
One of the biggest struggles has been maintaining clarity during tough seasons, reminding myself why I started when things felt overwhelming. Fitness teaches you that growth comes through resistance, and entrepreneurship is no different. Every obstacle forced me to sharpen my vision, improve my systems, and lead with more intention.
Those struggles didn’t break the brand, they shaped it.
As you know, we’re big fans of Body Legacy. For our readers who might not be as familiar what can you tell them about the brand?
Body Legacy is more than a fitness brand, it’s a mindset and a movement.
We believe everyone has their best version within them, waiting to be revealed. Our mission is to inspire people to create that best self through fitness. Fitness provides the foundation for a strong, healthy body, which allows you to thrive in every other area of life: mentally, emotionally, and spiritually.
What sets Body Legacy apart is that we don’t just focus on aesthetics or quick fixes. We focus on purpose, consistency, and identity. We encourage people to think deeper about why they train, who they’re showing up for, what vision drives them, and what legacy they want to leave behind.
We support our community through champion-quality fitness products, training services, and content designed to fire up motivation, harness strengths, and address weaknesses. Whether it’s training programs, coaching, apparel, or supplements, everything we create aligns with one question: Does this help someone show up as their best self?
What I’m most proud of is the community we’ve built. Body Legacy represents discipline, accountability, resilience, and self-respect. When someone wears our brand or trains with us, they’re making a statement about who they are and who they’re becoming.
In summary, our mission is simple but powerful:
To inspire you to become the best version of yourself, live a purposeful life and create a living legacy — we just happen to do it through fitness products and services.
Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
There are several ways people can be part of the Body Legacy movement.
Individuals can work with us through coaching, training programs, and fitness services, or support the brand by using and sharing our products. We also actively collaborate with like-minded entrepreneurs, gyms, trainers, and wellness professionals who align with our mission and values.
One of our key growth initiatives is the Body Legacy Affiliate Program, which allows fitness facilities and trainers to officially partner with the brand. Affiliate facilities and trainers become part of the Body Legacy ecosystem, gaining access to champion-quality products, brand support, and a mission-driven identity they can stand behind. This partnership is designed to elevate professionals who are committed to helping others build strong foundations through fitness while growing their own businesses.
The best way to support Body Legacy is simple: show up, stay consistent, and live the values we stand for. Whether you’re training with us, wearing the brand, operating as an affiliate, or sharing the message, you’re helping spread a mindset that fitness isn’t just about the body, it’s about building a legacy.
For anyone interested in training, collaborating, or becoming a Body Legacy Affiliate facility or trainer, they can connect with us through mybodylegacy.com or our social platforms.
Contact Info:
- Website: https://mybodylegacy.com
- Instagram: @mybodylegacy
- Facebook: My Body Legacy
- Twitter: @mybodylegacy
- Youtube: @bodylegacy
Image Credits
Martin De Leon
