Today we’d like to introduce you to Shmoney The Jeweler.
Hi Shmoney, please kick things off for us with an introduction to yourself and your story.
I started in the jewelry business at 20 years old, with almost nothing besides ambition, curiosity, and a belief that I could build something real. I learned everything hands-on — sourcing, selling, designing, repairing, negotiating, and understanding what customers actually want.
From there, I pushed the business forward piece by piece. I moved from small sales to running a multi-million-dollar operation, opened physical locations, expanded into luxury watches, custom work, and eventually wholesale. What got me here wasn’t luck — it was systems, discipline, and outworking everyone around me.
Today, I’m known as Shmoney the Jeweler — growing Solomon & Co., building a watch wholesale network with Missing Link, and developing the Shmoney brand.
I started at 20. I built it from zero. And this is only the beginning.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Not at all — and honestly, that’s what shaped me.
When I started at 20, I had no blueprint and no financial cushion. I had to learn everything by trial, error, and pressure. The early years were nonstop challenges: unreliable suppliers, mistakes on custom jobs, cash-flow gaps, and the constant stress of trying to build trust in an industry where credibility is everything.
As the business grew, the problems grew with it. Managing staff, scaling systems, protecting inventory, handling high-value watches, navigating difficult dynamics, and keeping operations tight while the volume increased — none of that was smooth. Every stage forced me to level up whether I was ready or not.
One of the biggest challenges was balancing growth with control. When you scale quickly, your biggest threat becomes your own team not being aligned, or competitors trying to copy what you built. I had to build systems, automate processes, and create structure so the business wasn’t dependent on luck or individual personalities.
But every struggle taught me something — how to negotiate, how to build systems, how to protect myself, how to pivot, and how to grow without losing control. The road wasn’t smooth, but it made me sharper, more disciplined, and more strategic.
And honestly, I wouldn’t change that. Smooth roads don’t build strong operators.
As you know, we’re big fans of Solomon & Co. For our readers who might not be as familiar what can you tell them about the brand?
Solomon & Co. is a modern jewelry and luxury watch company built on precision, technology, and trust. We specialize in high-quality custom jewelry, lab and natural diamonds, gold, and authenticated luxury watches — Rolex, AP, Cartier, and more. We’re known for mixing a luxury retail experience with the efficiency and transparency customers expect today.
What makes us different is the way we operate behind the scenes. We’ve built systems most jewelry stores don’t even think about — advanced QC, RFID inventory tracking, plating and setting labs in-house, AI-assisted operations, and a wholesale network that lets us source pieces faster and at better prices. Our customers don’t just see the final product; they experience a level of precision and consistency that’s rare in this industry.
We’re also known for our custom work — pendants, grillz, engagement rings, nameplates, picture pendants — all designed with tight engineering and durable craftsmanship. Even our repairs and watch services are handled with the same level of detail.
Brand-wise, what I’m most proud of is the identity we’ve built: clean, luxury, urban, and authentic.
We built a brand that speaks to everyone — from young entrepreneurs to families looking for their first engagement ring to athletes and public figures. We didn’t try to be “just another jewelry store.” We created an ecosystem: retail, wholesale, custom, watches, repairs, events, and soon — a flagship experience in Dallas.
At the end of the day, I want readers to know this:
We stand on quality, trust, and consistency.
Whether you’re buying a $300 necklace or a $30,000 watch, the experience, integrity, and transparency stay the same. We’re not here for one-time customers — we’re here to build lifetime relationships.
And this is only the beginning of what Solomon & Co. and Shmoney will become.
Let’s talk about our city – what do you love? What do you not love?
What I love most about our city is the energy. It’s this mix of ambition, culture, and community — people here are hungry, creative, and always building something. You meet entrepreneurs, families, artists, and hustlers all in the same day. There’s a momentum that pushes you to level up.
From a business standpoint, the support is unmatched. Customers want to see local businesses win. People will drive across the city just to shop with someone they trust. That kind of loyalty is rare, and it’s one of the reasons I’ve been able to scale so quickly.
What I Like Least
The flip side of fast growth is inconsistency. Not everyone moves with integrity or professionalism, especially in industries like jewelry and watches. There’s a lot of misinformation, a lot of shortcuts, and a lot of people trying to copy instead of innovate.
On top of that, as the city expands, traffic and infrastructure haven’t fully kept up — it slows down operations and makes day-to-day movement harder for small businesses.
But overall, the good outweighs the bad. The city has given me a platform to build something big, and I’m proud to contribute to its growth.
Contact Info:
- Website: https://shmoneythejeweler.com
- Instagram: @shmoneythejeweler
