Today we’d like to introduce you to Brandon Law.
Hi Brandon, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My journey has definitely been an interesting one for sure, from countless jobs to several attempts at school and not truly knowing what I wanted to do with my life. I’ve always been creative and someone who is passionate about how people see things visually, from digital media to print to fashion to film. I’ve always had an entrepreneurial spirit and wanted to be my own boss in any capacity because I believe ownership is important, especially for people like me. A few years ago, I decided to alter some denim jeans and add patches to it that represented me and things that I liked just for my personal wardrobe. After getting a lot of love from friends & strangers, I decided to turn my hobby into a business and since then, AZHANI has been going forward and it has been a great journey thus far.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely has not been a smooth ride at all! I’ve dealt with so many emotions and failures since beginning this journey. Starting your own business is not easy, no matter how prepared you think you are or how much background knowledge you have. It takes a lot of hard work and even more dedication to your craft and commitment in order for you to see any success. I’m still on this journey and it continues to prove daily that the road is never going to be smooth but as long as you remain diligent, focused and committed, it will work out exactly how it should.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
AZHANI is a brand that currently focuses on customized patchwork denim that reinforces the misfit agenda. It is a brand that represents imperfections and brings them to the forefront. We are known for many styles of denim from graphic patchwork to denim on denim patchwork however, we specialize in all customization. I am most proud of the reception I’ve received from people who identify with the brand and who have purchased with us. To have a vision from scratch and for it to become a reality is something I will always be grateful for. What sets us apart from any other brand is our background and creativity that allows us to think ahead instead of staying stagnant.
What sort of changes are you expecting over the next 5-10 years?
I definitely think in the next 5-10 years, there will be a big shift in this industry just like that last five years with the evolution of small businesses, fast fashion and retail stores. I believe technology will play a huge factor in how we view fashion and how creatives can create and get their visions to reality and I hope that AZHANI will play a part in that.
Contact Info:
- Email: AZHANIbrand@gmail.com
- Website: www.azhanibrand.com
- Instagram: @azhanibrand & @apebleu
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