Today we’d like to introduce you to Abi Ferrin
Abi has a passion for empowering women and has been doing so through her eponymous clothing line for years. As a fashion designer, she has had a perfect platform to inspire women and as a philanthropist, she created her company to support women while dressing them.
From day one, Abi has been committed to transparency in the manufacturing of her product. From her own in-house Texas atelier where 50% of her product is created to the outsourced manufacturers she selects, she personally ensures that the environments are clean and that happy people who are paid honest wages sew each garment that bears the Abi Ferrin label.
Shortly after leaving a 2-year relationship where she was the victim of domestic violence and credit card theft, she was introduced to the plight of trafficked individuals and created the Freedom Project. The Freedom Project supports organizations that rescue, rehabilitate and inspire entrepreneurial opportunities and employment for former victims of trafficking and abusive employment. Every Abi Ferrin garment of clothing that is sold comes with a Freedom Project tag that includes a button made by one of these organizations.
Abi is a versatile and sophisticated fashion brand that offers expertly designed pieces. Providing a chic solution for women of all ages and body types. With supreme fit, comfort and easy-to-care-for fabrics as a key element throughout her collections. Abi’s effortless essentials inspire women to feel confident and beautiful.
Celebrated pieces include the renowned Nikki 5-Way Dress that creates five entirely new looks depending on how the garment is draped and the Jan Cape that easily transforms from work meetings to date night.
The Abi brand is proudly designed, produced and handmade in the U.S.A.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Speaking in an interview on her abusive relationship. “I got 50 years’ experience in two years,” Ferrin says now. She’s sitting in the kitchen of her friend’s Design District loft. “I didn’t even know people were capable of such evil to me. But now, I’m good with it. That creeper really shaped who I became. Everything about my rough patch was a blessing in disguise.”
“I’m nothing compared to where I was. It was a vision of a tidal wave collapsing over me. I’ve dramatically evolved. Some may say, I’m all airy-fairy, but I have a sense of how we’re all connected in energy or spirit. For example, if you do two things exactly the same but with a different frame of mind, you can get completely different results.”
what should we know about Abi Ferrin? What do you guys do best? What sets you apart from the competition?
My theory is that today’s American woman controls the purse strings of the world. We may not have equal pay just yet, but we are primarily managing our household economics, from the food we are feeding our families to the clothes on their backs. We are a sleeping giant – just waiting to be awoken. The American woman, as a collective, is more powerful than anyone can possibly imagine. When SHE finally gets her rhythm, understands her spending power, her influence and her inner strength – it will be an unforgettable moment.
This is why we are launching the Purpose Project. So many of our clients at Abi Ferrin are living and breathing examples of female leadership in a currently chaotic world. We knew it would be powerful to bring them all together and to highlight them through a fashion platform. We were tired of being dictated by industry standards regarding who represented our brand on our website. We love the beautiful models that have represented our brand for years, and we will keep using them, but not singularly. We will, from here on out, use a true reflection of who wears our brand and who represents our brand. Women of all shapes, sizes and ages. Women who inspire us daily by the way they live and the character they possess. These women have powerful stories, some have challenges they have overcome gracefully from paralysis to abuse to raising children in the spotlight and ALL of them have helped us build the dynamic and life-changing brand that we are today.
These woman of purpose will continue to grow as a club of sorts. A group of women who will no longer sit silent, who are consciously living, consciously raising children, and consciously spending their household income from the food they feed their families to the clothes they put on their backs. Quality is not just determined by thread count, but by the story behind the brands that are being supported. Who Made Your Clothes? Was it a tribe of people who cared about each other and about you? We can’t wait to share their stories through the launch of The Purpose Project.
For good reason, society often focuses more on the problems rather than the opportunities that exist, because the problems need to be solved. However, we’d probably also benefit from looking for and recognizing the opportunities that women are better positioned to capitalize on. Have you discovered such opportunities?
Every day in my store, a woman tells me she can’t try something on because she doesn’t look like the model in the picture. Every day a woman walks out of the dressing room and points out her flaws to me. Healing begins with self-love and so I ask you, join my movement and start celebrating our true beauty. As we love ourselves, we will also love each other back to a healthy strong and balanced version of what it means to be a woman. We will reshape the world that our daughters and sons will become adults in.
Contact Info:
- Address: 3699 McKinney Avenue, Suite 103
Dallas, Texas 75204 - Website: www.abiferrin.com
- Phone: (214) 565-0055
- Email: abi@abiferrin.com
- Instagram: https://www.instagram.com/abiferrin
- Facebook: https://www.facebook.com/abiferrininc
- Twitter: https://www.twitter.com/abiferrin
Image Credit:
Courtney Gould
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