Today we’d like to introduce you to Fernanda Arduini.
Thanks for sharing your story with us Fernanda. So, let’s start at the beginning and we can move on from there.
I am Brazilian and living in Dallas for 18 months due to the work of my husband, Brazilian jiu-jitsu head coach and fighter from Octagon MMA in Uptown, Dallas. Our family is very connected to a healthy lifestyle. I’m the only vegetarian in the house but the four of us, my husband and our kids, Kayan (12) and Enzo (4) love sports, healthy eating, and nature. My weak point has always been sweets, I love it! That’s why I’m always trying and adapting healthy sweets and cakes recipes at home. One day, a friend tried one of my cakes and said I should sell them because they were delicious and beautiful. The same day, I created Instagram @thehealthycakes, I told some friends and the next day, I had orders. The Healthy Cakes produces vegan, sugar and gluten-free sweets and costumers are loving it. This was in February 2019 and since then, orders are increasing every week and we are getting organized to move to a commercial kitchen.
Before that, since I moved here, I get daily compliments about the leggings I wear at the gym and on a daily basis. They are all from Brazil and friends asked me to bring some from there, that’s when I thought: why not build my own brand? I joined a great friend from Brazil who works with fashion and I had already built a children’s brand that was a success in Rio de Janeiro years ago. This love of working with fashion has always been kept inside, and the time has come to put it to work. My partner and I created MIND (mindathleisure.com), a chic and modern athleisure brand that will be launched in a few weeks. I am working hard to make both businesses a success. I believe that everything we put love and hard work, in one form or another, becomes successful.
Has it been a smooth road?
It hasn’t been easy but I can’t complain either. Problems arise every day, small and large. We have to stop and solve them soon. Procrastinating, especially in the face of problems, only makes us more distressed.
I would say to those who are starting to put their plans and goals on paper, organize by priorities and simply get started. Do not postpone any day. When we start, we adjust by the way. A not-so-good working plan is better than a perfect plan on paper.
So let’s switch gears a bit and go into Mind Athleisure and The Healthy Cakes story. Tell us more about it.
I have a degree in journalism and an MBA in business. I have always been very active and today I am very proud of what I have been building my family and business. Working with healthy style makes me very happy. It’s something I love. Seeing the opportunity and making the business happen is what differentiates the dreamer from the doer.
Do you have any advice for finding a mentor or networking in general? What has worked well for you?
Think and grow rich, Napoleon Hill and Rebels have wings. Rony Meisler (a very successful Brazilian entrepreneur).
Meditation apps like Headspace or Insight Timer I used daily.
Contact Info:
- Website: mindathleisure.com
- Instagram: @mindathleisure @thehealthycakes
- Facebook: https://m.facebook.com/mindathleisure/
- Email address: thehealthycakes@gmail.com, Info@mindathleisure.com
- Other: https://m.facebook.com/thehealthycakes/
Suggest a story: VoyageDallas is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.
