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Conversations with the Inspiring Noemi Naidoo

Today we’d like to introduce you to Noemi Naidoo.

Noemi, can you briefly walk us through your story – how you started and how you got to where you are today.
Like so many other little girls, I enjoyed dressing up, doing my sister’s makeup and hair and I knew that it made me happy. I started beauty school as soon as I saved enough. After graduating, I was lucky enough to get hired by a really popular salon brand where I gained valuable skills as a hairstylist and eventually a manager.

However, I wanted more so when a good friend offered me an opportunity to train in lash extensions I jumped on it. For years, we trained and grew as a team until it was time to use everything I had learned and execute on my own. I fine-tuned skills and other business practices partnered up with two other lash artists that shared the same passion for lashes that I do. As a team, we are continuously challenging each other to be better lash artists. We regularly attend paid classes to learn and improve our lash styles and techniques so we can offer our clients the best services available. We are lucky to have other lash artists around us that are supportive of each other and help each other succeed.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Many people don’t know that lashing can be lonely, requires lots of practice, and patience. As a business owner, your business requires lots of overtime hours because there is so much to do and learn. You never stop working if you want to provide for yourself or the best for clients. It’s hard to try to build a great loyal clientele but when you do, it’s well worth it. I’m constantly learning from my mistakes and growing just to better myself with the experience I’m getting. My advice would be, be prepared to make sacrifices, be willing to learn new things not beauty related, take care of your body because you need to be able to do what you love for a long time and have fun doing it. Finding a great team or support system that will push you in this journey is a blessing to have around.

What should we know about Sincerely Lash and Beauty? What do you guys do best? What sets you apart from the competition?
Eyelash extensions are our specialty. We offer personalized luxury eyelash extensions that we customize for each client. The style and application method depends on our clients and factors such as lifestyle, eye shape, etc. We take pride in the quality of the product we use and the styles and techniques we gain during our continuing education. Hard work pays off and makes us stand out when we pay attention to details to provide quality service from when you walk into the relaxing atmosphere provided to our clients. Pampering our clients is always on our mind, so we like to play relaxing music, provide a comfy therapeutic bed they can sink into and drift off into a nap while we work on their lashes.

Do you have any advice for finding a mentor or networking in general? What has worked well for you?
Social media helped us connect with local lash mentors. We were able to keep up with classes being offered in our area. It’s a great way to network as well because we are able to post about our business on social media or reach out to an audience through our reviews.

Contact Info:


Image Credit:
Photos taken by: LRD VK and sincerely lash and beauty staff

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