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Conversations with the Inspiring Tasneem Adamjee

Today we’d like to introduce you to Tasneem Adamjee.

Thanks for sharing your story with us Tasneem. So, let’s start at the beginning and we can move on from there.
When I moved to the United States from Tanzania (East Africa), I was sure about pursuing the Arts and Technology Degree Program (Atec) at The University of Texas at Dallas. I always wanted to have a career in the arts, science and technology field, however, the degree program had multiple specializations. I took introductory courses in various specializations to understand what each focus would offer. When I took my first Interaction Design course, I knew that was it! I wanted a career as a User Experience (UX) Designer.

Today, I have graduated from the Atec Bachelor’s program and am continuing with a Master’s program in Applied Cognition and Neuroscience where my focus still remains Interaction Design, Human-computer Interaction, and User Research.

During this educational journey, I took up a role supporting the International Center (UTD) with Immigration Advising. I landed two internships as a UX Designer, one during Summer of 2017, and another upcoming this Summer of 2018.

I also work as a Project Manager & UX Strategist at the ArtSciLab (UTD) – a multifaceted and collective research lab bringing together art, science, and technology disciplines, experiences and practices in experimental publishing, data visualization and STEAM education.

Additionally, for the last two years, I have been President of a UTD organization- The User Experience Club (UX Club) where we aim to increase awareness for user-centered design among UTD & Atec communities.

Oh, and I am a professional henna tattoo artist for 11 years.

Has it been a smooth road?
Moving to a different country is never a smooth road. I struggled to speak English the first few years, I experienced a major cultural shock, and it was difficult to move around in Texas; everything is so far. I had to take two bus rides and a train ride to reach school. But, throughout my journey, I was blessed to have family who supported my education and my dreams.

My advice to other women starting their journey would be:

It’s never too late to begin; I started my Bachelor’s when I was 24. I experienced the age gap in classrooms, where most of my peers were 17 and constantly on their phones. But yes, you are never too old for education!

Join organizations that are nationally and internationally recognized such as Women In Tech, Women Who Code, Ladies That UX, UXPA, etc. There are many more organizations that you can find on MeetUp. It’s a great tool that connects professionals in your city for networking, workshops, and conferences.

Lastly, keep pushing yourself and continuously set challenging yet achievable goals, for your career advancement, for living a content life and for your family who believes in you.

So let’s switch gears a bit and go into your business story. Tell us more about the business.
User experience has many disciplines within its umbrella; some disciplines that interest me are information architecture, interaction design, and UX research. My core values as a designer are to create and innovate user-centered products that are delightful, engaging and meaningful to the users.

I love interacting with people, therefore I am passionate about the research phase of the design process. To gain insights and understand users’ feelings and motivations for a product/service, I conduct research by combining several methodologies such as card sorting, usability tests, heuristic evaluations, and qualitative and quantitative methods (contextual inquiries, interviews) and many more.

Once the research phase is completed, I ideate and innovate solutions by designing visual artifacts such as flow-charts, wireframes, and prototypes for digital and physical products or services. I work with design tools such as Sketch, Invision, Marvel, Azure, Balsamiq and not to forget Adobe Suite.

Contact Info:


Image Credit:

Taher Harazi

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