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Conversations with Felicia Starks

Today we’d like to introduce you to Felicia Starks

Hi Felicia, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
My journey started with a deep passion for fitness, nutrition, and overall wellness.
I was a fitness competitor from 2014 to 2022 and knew firsthand the power of proper nutrition and body sculpting.

Over the years, I saw so many people struggling with weight loss, fat loss, loose skin, and confidence, not because they lacked discipline but because they lacked the right tools and guidance.

That’s what led me to open FLABuLESS Wellness Studio Arlington in 2021.

I specialize in non-invasive body contouring, fat reduction, skin tightening, and nutrition coaching. My goal is to help people achieve real results without extreme measures.

Along the way, I expanded into financial services because I realized that just like health, financial wellness is key to a stress-free, fulfilling life. Now, through my Wealth Inheritance Network (W.I.N.), I help people build generational wealth with life insurance, IULs, and annuities.

Everything I do is about empowerment…helping people take control of their health, their body, and their financial future. It’s been a journey of growth, learning, and impact, and I’m just getting started.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Smooth?
Not even close. But every challenge forced me to level up.

In December 2019, I connected with FLABuLESS Enterprises to offer Get Waisted and FLABuLESS Total Body Rubs. At the time, I was still working my corporate job, but I quickly realized I was making more from my business than I ever did in my 9-to-5—what I thought was a “good salary” didn’t even compare.

Then June 2020 hit. My job called to lay me off… but I wasn’t sad. In just four months, I had already replaced my yearly salary. That moment solidified what I already knew…I was built for this.

Of course, entrepreneurship isn’t all smooth sailing. There were learning curves, slow seasons, and the challenge of wearing every hat in my business. But every obstacle pushed me to expand, refine my skills, and step fully into my purpose. That same mindset led me to financial services, where I now help others build wealth and protect their futures.

The road hasn’t been easy, but I wouldn’t change a thing. Every challenge prepared me for the success I have now, and I’m just getting started.

Appreciate you sharing that. What else should we know about what you do?
I help people take control of their health, body, and financial future.

At FLABuLESS Wellness Studio Arlington, I specialize in non-invasive body contouring, fat reduction, skin tightening, and nutrition coaching. I’m known for getting real results without extreme measures… no crash diets, no surgery… just smart, sustainable solutions that work. My approach is all about efficiency, whether it’s sculpting the body, improving skin health, or helping people break free from the dieting cycle.

On the financial side, I run Wealth Inheritance Network (W.I.N.), where I educate people on how to build generational wealth using life insurance, IULs, and annuities. Just like in fitness, small, smart moves in finance can create massive results over time. I teach people how to make their money work for them so they can stop stressing about the future and start living on their own terms.

What I’m most proud of? The transformations… both physical and financial. Seeing clients regain their confidence, feel strong in their skin, or realize they can retire without worry is everything.

What sets me apart? I don’t just sell a service… I educate, empower, and get results. Whether it’s body sculpting or financial planning, I make complex things simple and actionable. I meet people where they are and give them real solutions that fit their lifestyle. No gimmicks, no fluff… just proven strategies that work.

Can you talk to us a bit about the role of luck?
I don’t believe in luck… I believe in lessons and blessings.

Every challenge I’ve faced in business and life has either taught me something valuable or positioned me for something greater.

When I got laid off in June 2020, some might have called it “bad luck,” but I saw it as the push I needed to go all in on myself. That so-called setback was really a setup for something bigger.

The same goes for the wins. Some might say I was “lucky” to replace my corporate salary in just four months, but that wasn’t luck… that was years of hard work, preparation, and trusting the process.

In business, things won’t always go as planned. Clients cancel, slow seasons happen, and unexpected obstacles pop up. But instead of calling it bad luck, I ask… what’s the lesson?

What’s the blessing hidden in this moment? That mindset shift has allowed me to keep moving forward, no matter what.

So, luck? I don’t rely on it. I believe in preparation, persistence, and being ready when opportunities come my way.

Contact Info:

Image Credits
KSHPHOTOGRAPHY
on the 4 shots of me in blue/ black jacket & pink top.

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