Today we’d like to introduce you to Jordan Fichter.
Hi Jordan, thanks for joining us today. We’d love for you to start by introducing yourself.
My journey as a multimedia artist started as far back as I can remember. Truthfully, I’ve always been a creative person, and my first love will always belong to the traditional medium of pencil and paper. Fun fact: My mom still has a magnet on her fridge that I made somewhere between 1st and 2nd grade, showing my conceptual understanding of 2-point perspective. As the kids say, I’ve always “had that dog in me.” I think that as an artist, you traverse various art forms, mixing media and figuring out what works and how to bring things together. That’s true fun and self-expression by not limiting yourself to one box or category.
For photography, my official journey began about 3 to 4 years ago with my day job. Event and marketing coordination requires me to wear a multitude of hats, and one of them is photography, which has subsequently led to videography as well. Had I known what I know now, I would’ve started this side business much sooner, with great anticipation. With practice, support from my village, long hours spent attending YouTube University, and willing participants, I’ve grown year over year in my understanding of lighting, composition, color grading, posing, and the list goes on. Today, you can find me throughout the metroplex, behind the lens, at different settings and events. Or as I call it, “capturing moments for a lifetime.”
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
As someone who is a quick learner with most things, there will always be a learning curve if you take it seriously enough. One of the biggest challenges for me was color grading and minor retouches in post-edit, and man… it was horrible. What I thought looked nice certainly was not initially. You learn to train your eyes over time for what’s truly appealing and well-balanced. Now, it’s a completely different conversation when we talk about how images appear on different screens after you export. That’s a whole other nightmare in itself. What I mean is the ability to spot small, insignificant details in post-edit, like shirt tags, blades of grass covering a shoe logo, flyaways, etc. With practice comes perfection, and along the way, you look back at your earlier work and maybe (hopefully) cringe a bit; and that is how you know you’ve found understanding and success!
Appreciate you sharing that. What else should we know about what you do?
My specialties currently focus more on portrait, wildlife, car, and event photography, as those are the areas I’m typically involved in. Although I have a multitude of different hobbies and things I enjoy doing in my free time, everything seems to overlap at some point or another. Sewing? Well, guess what, I have to take product photos in my lightbox and edit those. ASMR videos of my plants, well, that requires tripods and balanced lighting. I appreciate how everything I enjoy finds a way to intertwine itself.
I think what I’m most proud of so far is my adaptability across these genres. There have always been (and will always be) dynamic changes across each set or location. I once had a studio experience with a blackout, so thankfully, we had plenty of big bay windows; thus, we pivoted to natural light, which created a beautiful pregnancy announcement session. I’ve had smoke from crazy burnouts at car meets on a windy day blow away too quickly, so you add them back in during post-edit, no big deal. I like that there’s a new challenge for me to solve because I’m a pretty good problem solver by nature.
What sets me apart from others will be my curiosity and willingness to just try things for the heck of it. You want to stand like a crane on the edge of the river walk? Ok bet. You have this idea of painting yourself as a different-colored, personified Care Bears? Let’s go for it! Being creative is about taking a leap of faith and having fun on the journey.
Can you tell us more about what you were like growing up?
Oh man… my personality growing up was and has always been lively, exciting, and anticipatory. I appreciate that I was given the opportunity from a young age to experience and try new things. The attitude that I was raised by was, “Try it once. If you don’t like it, you don’t have to try it again.” That made me fearless of having an attitude of, “well, what if this doesn’t work out,” which became completely fine because not everything does, for better or for worse. Even with things that were initially difficult, I was never one to give up easily. I like a good challenge. I took a healthy interest in just about everything I was exposed to. “Jack of all Trades. Master of None.” That would probably be another befitting quote to tattoo on myself, ha!
Funnily enough, in saying all of this, I was a naturally shy kid growing up. While my enthusiasm was always present for new habits and hobbies, I was very hesitant to gravitate towards people. Even so, I find myself bringing a book to social things, just in case things become uninteresting or socially awkward; reading always finds a way to draw you in when life can’t. Alternatively, I do open up fairly easily when my personality meshes with the right people.
Contact Info:
- Website: https://www.jsdfxmedia.com/
- Instagram: https://www.instagram.com/jsdfxmedia
- Facebook: https://www.facebook.com/profile.php?id=61555182054814
- Twitter: https://x.com/jsdfxmedia
- Youtube: https://www.youtube.com/@JSDFXMedia
