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Conversations with MPower Marketing Group

Today we’d like to introduce you to MPower Marketing Group.

MPower, we appreciate you taking the time to share your story with us today. Where does your story begin?
MPower Marketing Group started with a big dream and a clear vision—to change the lives of business owners. My business partner Amanda and I came from corporate and dental backgrounds, and we saw firsthand how many businesses—especially dental and healthcare practices—were not just overwhelmed by marketing, but often taken advantage of.

Too many agencies make big promises, but run on a “set it and forget it” model. We wanted to build something different: a company rooted in integrity, honest feedback, and transparent results. Our philosophy is simple—our clients’ success is our success.
From day one, we’ve leaned into our faith, relationships, and creativity. We believe God is in control of our company, and our mission isn’t just to grow businesses—it’s to change lives, have fun doing it, and build real partnerships along the way.

What started as just the two of us in every client meeting has grown into a team that gets to work with some of the top pediatric dentists, orthodontists, med spas, and small businesses across Texas and beyond. We’re proud of the growth, but more than anything, we’re grateful for the chance to combine excellence in marketing with a deeper purpose.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Smooth is definitely not how we’d describe starting and maintaining a business. We spent two years planning and preparing, but honestly, you can never fully know what’s ahead. That’s why trusting God has been the only way we’ve been able to navigate the ebbs, flows, and constant shifts that come with entrepreneurship. Flexibility became our survival tool, and in the process, we’ve grown so much—both personally and professionally.
Like many business owners, our struggles have included:
Wearing every hat – from accounting to marketing to client fulfillment, in the early days we did it all.

➡️ Cash flow pressures – learning how to balance reinvesting in growth with staying profitable.

➡️ Scaling the team – knowing when to hire, who to hire, and how to delegate without losing quality.

➡️ Work-life balance – protecting our families and personal lives while pouring into our clients.

➡️ Imposter syndrome – fighting the doubt of, “are we really cut out for this?” while proving to ourselves that we were.

Each challenge taught us something invaluable. The road hasn’t been smooth, but it’s been refining. And with every obstacle, we’ve become more confident in our mission: to build with integrity, serve with excellence, and trust God to guide the next step.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
At MPower Marketing Group, we help businesses cut through the noise with marketing that actually moves the needle. Our services cover the full spectrum—SEO, branding, graphic design, strategic planning, consulting, event planning & execution, internal and external communications, websites, social media management, automations, newsletters, and client texting. In other words, if it touches your brand, we’ve got it covered.
What sets us apart is our full-circle approach to marketing. A lot of agencies focus on generating leads—and stop there. They’ll get you “names in the inbox” and then hand them off, leaving you to figure out what happens next. At MPower, we don’t just capture leads—we nurture them, track them, and report on ROI. If a lead slips through the cracks, we don’t just shrug. We sit down with your team, coach through what went wrong, and build systems to make sure it doesn’t happen again.

Another differentiator is how we involve your team in the process. We believe every team member plays a critical role in building a brand, and when they understand the “why” behind the marketing, they become a powerful part of its success.

Finally, transparency is our trademark. We provide reporting, tracking, and analytics that clearly show where your marketing dollars are going—and why. You won’t ever have to wonder what we’re doing in the background. We want you to understand the strategy, the process, and the results, because we win only when you win.
What we’re most proud of? Helping our clients not only grow their businesses, but also build healthier teams, stronger brands, and more confident leaders along the way.

Can you share something surprising about yourself?
Something surprising about our story? Two out of three of our owners—Karrie and Amanda—once spent their days as Twinkle the Tooth Fairy! ✨ Back in the day, we suited up in wings and sparkles to teach thousands of kids a year about oral health. It was so popular we even had to bring along “Twinkle Security,” because kids would literally try to pull out their teeth on the spot and hand them over to the Tooth Fairy.

That season taught us a lot: how to connect with people, how to make learning fun, and how creativity can turn even the most ordinary topics into something magical. Those lessons still shape the way we approach marketing today.

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