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Conversations with Orlander Johnson

Today we’d like to introduce you to Orlander Johnson.

Orlander Johnson

Hi Orlander, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start, maybe you can share some of your backstory with our readers. 
Urban Stylez was founded in 2013. The business is family-owned and operated. I have always had a passion for fashion. We started with a small 400 sq ft location in the Walnut Mall. After two years, we decided to move to the Pleasant Grove area of Dallas. Initially, we only had few name brands in store. I soon found out that I would have to build relationships with a bank or a lender to help fund my dream. A non-profit organization called Lift Fund gave me an opportunity to build up my creditworthiness by approving me for a small loan. Soon after, I was able to land more premium clothing accounts. Fast forward, we now carry a large variety of name-brand fashion and urban wear for men and kids. 

We all face challenges, but looking back, would you describe it as a relatively smooth road?
Running a business isn’t easy and challenges came on a daily basis. Some days, we would make enough to cover operating costs, and other days we would not! Business credit helped float the business during the slow periods. 

Finding creative ways to attract customers has been helpful also. Social media marketing connects us with customers from around the world. The entrepreneurial world isnt easy at all. You have to be doing something that you love to be able to stick through the hard times.

Can you tell our readers more about what you do and what you think sets you apart from others?
I manage the daily operations and administrative tasks. Business owners usually work long hours and sometimes stay up late at night. We believe in great customer service. Each customer has the benefit of being served by staff who cares about the clients genuinely. Being a small business gives our clients a personalized shopping experience each time you visit. 

We often carry sizes to accommodate the Big man. Not many Urban stores carry fashion for the Big Man that is current and trending. We also have a selection of kids clothing that allows them to be “swaggy” as well!

What’s next?
We have been in business for over 10 years, which is a huge accomplishment in its own right. I have plans to continue to grow and expand the business thru franchise opportunities. We want stores all over the country. 

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