Today we’d like to introduce you to Wendy Kay.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I actually started my career in live television, which taught me a lot about logistics, timing, and how to keep calm when everything’s on fire. Eventually, I realized I wanted to create experiences people actually enjoyed being part of so I moved into weddings and launched Birds of a Feather Events back in 2010.
It started small, like most things do. I was doing about 12 weddings a year, working insane hours, figuring it out as I went. But over time, I built a brand that’s now known for colorful, detailed, often tented weddings, and we’ve been lucky enough to land on the Brides Best Planners and Martha Stewart Top Planners Worldwide lists.
After more than a decade in the luxury space, I co-founded E3: Educate | Empower | Encourage with Julie Bunkley and Courtney Wolf. It’s where we help other wedding pros learn how to sell, price, and position themselves for the clients they actually want without all the fluff or “manifest it” nonsense that’s everywhere else.
Now, I split my time between producing weddings for high-net-worth clients and helping other vendors build smarter, more sustainable businesses.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Smooth? Not even close. Success is never a straight line, and mine definitely hasn’t been.
When I started, I was charging next to nothing and saying yes to everything. I was overworked, underpaid, and constantly trying to figure out how to make it all feel sustainable. There were seasons where I felt completely burnt out and others where I questioned whether I even wanted to stay in the industry.
What most people don’t see is how many times you have to pivot, refine, and start over before things click. I’ve made bad hires, underpriced myself, overcommitted, and learned a lot of lessons the hard way. But all of that is what eventually pushed me to redefine how I wanted to work, who I wanted to work with, and what kind of business I actually wanted to run.
So no, it hasn’t been smooth but I think the messy middle is where most of the growth happens.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I work with clients who want events that feel intentional, creative, and incredibly well run. My focus is always on balancing design with logistics, making sure everything looks effortless while operating seamlessly behind the scenes.
I’m known for pushing beyond the typical “wedding look.” I take a lot of pride in creating interesting, unexpected color palettes and innovative design concepts that still feel timeless. I’m also an idea machine by nature, always thinking about new ways to approach spaces, materials, and guest experiences.
What sets me apart is that I’m equally obsessed with the creative and the technical. I think like a producer but design like an artist. That mix allows me to execute high-level events that feel original, thoughtful, and intentional from start to finish.
Are there any important lessons you’ve learned that you can share with us?
The biggest lesson I’ve learned is how important relationships are. This industry runs on them. Your reputation, your opportunities, your longevity all come back to how you treat people.
Some of my best projects have happened because of long-term relationships built on mutual trust and respect. When you show up consistently, communicate well, and do what you say you’re going to do, people remember that. In an industry this connected, that matters more than anything.
Relationships will take you further than talent ever will. You can be the most creative person in the room, but if you’re difficult to work with, no one will want to bring you in. The people you connect with, collaborate with, and support are the foundation of your success.
Pricing:
- 18%
- with a 50K minimum fee
Contact Info:
- Website: https://www.birdsofafeatherevents.com
- Instagram: https://www.instagram.com/birdsofafeatherevents
Image Credits
Photos are each named with the photographer’s name
