Today we’d like to introduce you to Alicia Humphrey.
Alicia, we appreciate you taking the time to share your story with us today. Where does your story begin?
I’ve always been a creative person and loved decorating! It started with my childhood bedroom, where I constantly made my own custom decorations and pieces for different holidays. One day in college, I wanted a Mardi Gras wreath for my apartment, since we celebrate it heavily in Louisiana. I searched for one, but I didn’t see anything that I loved. So, I went to YouTube and researched how to create my own! Once it was done, I posted one picture of the wreath and got several inquiries about making one and that’s how I began!
We all face challenges, but looking back would you describe it as a relatively smooth road?
Fortunately, it was a relatively smooth road. I was able to use my knowledge from my business and marketing degrees to overcome many of the common struggles a new business may face. The main challenge with any home decor/holiday business is understanding that certain seasons will fluctuate with supply and demand. For example, the fourth quarter is generally busier than the first quarter due to the major holidays (Halloween, Thanksgiving, Christmas, etc). In the beginning, learning to pivot during the different holidays was a crucial lesson. Each year I have seen a ton of growth in my designs, what I offer, and my clientele.
Can you tell our readers more about what you do and what you think sets you apart from others?
I specialize in creating home decor pieces such as wreaths, centerpieces, garlands, door swags, and I also decorate trees for all seasons/holidays. I am mainly known for my unique, creative and out of the box wreath creations.
I am most proud of my ability to bring an enchanting atmosphere to any space with my wreath and/or tree decorating.
My design style is what sets me apart from others. I pay attention to every detail and infuse each piece with a personal touch, ensuring that every creation is a unique reflection of my clients’ tastes and personalities. I commit to using high-quality materials and innovative design techniques to guarantee that my wreaths/tree designs not only stand out but also transform any space into a beautifully decorated haven.
What has been the most important lesson you’ve learned along your journey?
The most important lesson I’ve learned is to determine the personality of your brand. Great businesses figure out what makes them unique. This leads to finding your target audience, which is ideally your perfect customer. This helps me design my wreaths/trees with them in mind, and also helps drive more exposure to my business.
Contact Info:
- Website: https://creativelyhers.etsy.com
- Instagram: https://www.instagram.com/creativelyhers/
- Facebook: https://www.facebook.com/CreativelyHERSS/
- Youtube: https://www.youtube.com/channel/UCWqM4otcT2fdoyN33Uz1tEQ
- Other: https://www.tiktok.com/@creativelyhers
