Today we’d like to introduce you to Ashanti Powell
Ashanti, we appreciate you taking the time to share your story with us today. Where does your story begin?
I began my journey as a content creator in 2020 after being laid off from both of my jobs. With extra time during lockdown, I turned to creativity as an outlet and embraced content creation wholeheartedly. I’ve always had a passion for creating organically, but it was during the pandemic that I truly committed to it—and I haven’t looked back since.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Of course! Everyone’s content creation journey is unique, but when you’re just starting out, you quickly realize how different it is to navigate social media as a creator and influencer rather than just a consumer. Content creation is truly a form of entrepreneurship! Since starting in 2020, the road to securing paid collaborations, monetizing content, and staying consistent has been challenging. But despite the hurdles, I’ve been fortunate to land some incredible opportunities—making every step of the journey worthwhile.
Can you tell our readers more about what you do and what you think sets you apart from others?
I’m a beauty and fashion content creator with a passion for inspiring plus-size women to own their style with confidence. Think of me as your stylish bestie who’s always ready to serve a look—whether it’s high fashion, everyday chic, or a full glam beat. I specialize in beauty and fashion because, let’s be real, a killer outfit and flawless makeup go hand in hand!
I’m known for my polished yet approachable style, my honest take on beauty and fashion, and my ability to create content that feels both aspirational and relatable. What sets me apart is my attention to detail, my ability to seamlessly blend luxury with accessibility, and the genuine connection I have with my audience.
One of my proudest moments? Working with powerhouse brands like Paula’s Choice, Marc Jacobs, Fenty Skin, Love Shack Fancy, Eloquii, and Dove. But more than that, I’m proud of the community I’ve built—women who feel seen, inspired, and ready to slay every day. Because at the end of the day, confidence is the best thing you can wear!
Are there any important lessons you’ve learned that you can share with us?
The most important lesson I’ve learned as a content creator is that while creating content you’re proud of is essential, your community is what truly matters. You could be offered an incredible, high-paying collaboration, but if it doesn’t align with your values or feel authentic to you, it won’t resonate with your audience. Staying true to yourself and the people who support you is what builds lasting success in this industry.
Contact Info:
- Instagram: https://www.instagram.com/shantidjenne
- Other: https://www.tiktok.com/@shantidjenne
