Today we’d like to introduce you to Chris Spinks.
Hi Chris, so excited to have you with us today. What can you tell us about your story?
My story has always revolved around connecting people — through music, moments, and now through marketing. Born and raised in D/FW, I began my career in radio (102.1 KDGE-FM, 1310 KTCK-AM), where I learned the art of timing, storytelling, and how to craft something meaningful from just sound and energy. That love for connection led me into concerts and live entertainment, where I worked alongside some of the biggest names and venues in the industry (House of Blues, Billy Bob’s Texas, Texas Live). Those years were exciting — long nights, live shows, and seeing thousands of people come together for something you helped create. It was the best.
As life evolved, so did my priorities. Getting married and having kids shifted my focus from events and audiences to neighborhoods and communities. That’s what led me into real estate brokerage (Christie’s International Real Estate) and development marketing (Huffines Communities), where I found new fulfillment in helping families find home — not just a house, but a place to belong.
Today, I run Slacker Agency & Co., a small marketing and data consulting firm built on transparency, creativity, and collaboration. I launched it to work with like-minded people and prioritize what really matters — purpose, connection, and happiness, both in business and at home. I’ve also reconnected with old radio friends through projects like The Dumb Zone podcast and recently acquired my real estate license to expand how I can help others.
The truth is, I’m still figuring out exactly what’s next — and I’m okay with that. What I do know is that I want to help people, work with those who share similar values, and build a life that feels fulfilling on every level. The path might be uncertain, but it finally feels like the right one.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Definitely not a smooth road — but I wouldn’t trade the bumps for anything.
Early in my career, working in radio and entertainment was a grind. It was an industry built on long hours, unpredictable schedules, and a constant chase for the next opportunity. And in some respects, at that time, live music was all that mattered to me. But when I met the love of my life, Crystal, she began to help me see things I hadn’t been able to before. This idea I was chasing — that the next big show, the next title, or the next project would somehow bring fulfillment — was something that could never truly be satisfied. As we moved in together, got married, and started a family, I could feel a bigger conflict growing inside me. I was trying to fulfill what I thought was important, but I needed to be okay with myself — with who I wanted to be for my family, not just for my career.
When I transitioned into real estate and community marketing, it brought a new kind of challenge. I had to rebuild my identity, learn a completely different industry, and prove that my creative background could translate into business results. There were moments of doubt, wondering if I was on the right path or if anyone would take me seriously outside of entertainment.
Launching Slacker Agency & Co. has been another leap — filled with uncertainty, self-doubt, and the kind of growth that only comes when you take a risk on yourself. But it’s also been the most rewarding chapter yet. I’ve learned that success isn’t about climbing faster; it’s about finding balance, purpose, and peace with where you are — and who you’re becoming.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
My career has always been about connecting people, but over time, I realized the key to doing that effectively was through data — real, measurable data.
In radio, I first became fascinated by how ratings worked. A small sample of listeners could determine the rankings for every station in DFW, and that never sat right with me. It sparked a lifelong curiosity to find truth in the numbers — to understand what people actually want rather than what a limited dataset suggests.
When I transitioned into the concert and entertainment industry, that curiosity turned into obsession. I started digging into ticket data — tracking where purchases came from, what platforms drove sales, which cities responded best, and what demographics were showing up. Was it Facebook? Were they from Frisco? How old were they? Did they attend other shows in the area? These insights helped shape marketing strategies that didn’t just look creative — they worked, producing real ROI based on real behavior.
That mindset carried over when I moved into real estate and community development marketing. Working with homebuilders and developers meant analyzing data at a much larger scale — from website analytics and CRM conversion paths to lead attribution and sales velocity.
Today, through Slacker Agency & Co., that same philosophy drives everything I do: data first, story second. You have to know the data before you can know what story to tell — or where and how to tell it. I help businesses, developers, and creative teams make smarter marketing decisions by connecting data with storytelling. I specialize in marketing strategy, data consulting, and brand development — building systems that not only look great, but work in measurable, transparent ways.
I’m known for taking a transparent, no-fluff approach to marketing. After spending years in radio, entertainment, and real estate, I’ve seen how often businesses operate on assumptions rather than insights. My work focuses on finding the truth in data — who’s really engaging, where leads are actually coming from, and what’s genuinely driving ROI. Once you understand the numbers, you can tell a more authentic story.
What I’m most proud of isn’t just the campaigns or growth metrics — it’s the trust that comes from helping people see results they can understand. Whether it’s a homebuilder, a podcast, or a local brand, my goal is the same: make marketing make sense.
What sets me apart is that I’ve lived on both sides — the creative world of concerts and storytelling, and the analytical side of marketing operations and data. I bridge those worlds to help clients not only get noticed, but know why they’re succeeding.
We’d love to hear about any fond memories you have from when you were growing up?
One of my favorite childhood memories is sitting in my room on Sunday nights, listening to Josh and The Adventure Club on 102.1 The Edge (KDGE-FM). I’d have a blank cassette loaded, finger on the pause button, waiting for that perfect new song to come on so I could record it — trying to time it just right to cut out the commercials.
There was something magical about those nights — discovering new bands before anyone else, hearing local artists get their first spin, and feeling like you were part of a secret community of music lovers. I’d make mix tapes from those recordings and share them with friends, complete with handwritten track lists.
Looking back, that’s probably where it all started for me — the love of storytelling, timing, and connection. That show and that station shaped the way I think about creativity, community, and the power of sharing something meaningful with others.
Pricing:
- Marketing Advisor Retainer (10 Hours/Month) – $1,290
- Fractional CMO Partnership (20 Hours/Month) – $2,580
- Fractional CMO Workshop (5 Hours) $645
Contact Info:
- Website: https://slackeragency.com/
- Instagram: https://www.instagram.com/jukemywalker/
- LinkedIn: https://www.linkedin.com/in/christopher-spinks/
Image Credits
Photo #1 (Couch): Revolver Media
Photo #2 (Me & Wife Crystal): Justin Boots
Photo #3 (Texas Live Grand Opening): Revolver Media/Texas Live
Photo #4 (Me & Willie): My photo
Photo #5 (Huffines Appreciation Event Jeep Giveaway): Huffines Communities
Photo #6 (STAR Awards): Star Awards
Photo #7: (Sol Fest): Huffines Communities
Photo #8: (Livestreaming with the Dumb Zone) My photo
