Today we’d like to introduce you to Claudia Zelaya.
Hi Claudia, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
My journey as an entrepreneur didn’t begin in fitness; it began with design. I earned my Bachelor of Fine Arts in Communication Design from the University of North Texas, one of the top design programs in the U.S. After graduating, I worked at a couple of design agencies in Dallas, focusing on brand identity and visual storytelling. While the work was exciting, I realized I wanted to create something that reflected my own vision and purpose.
That realization led me to leave my job and pursue personal training. I completed an in-person CPT certification at Manifest Fitness Institute, owned by Marc Rodriguez. The program was classroom-based, and I gained hands-on guidance and practical insights from professionals in the field, which gave me a much stronger foundation than an online course could have. I learned about business systems, marketing, content strategy, and entrepreneurship, giving me the tools and confidence to start my own business.
Today, I’m the founder and CEO of ReadySet, where I handle all aspects of the brand, from graphic design, sales, and marketing materials to directing photo shoots. Being able to build and shape my business this way is incredibly rewarding, and it’s something I take immense pride in.
Through ReadySet, my mission is to teach women that true fitness is sustainable. It’s not about restriction or perfection; it’s about fueling your body, building strength, and showing up for yourself. For too long, women have been told to eat less and move more. I’m here to change that by encouraging women to fill their plates, lift heavier, and step into their power.
I went from 90lbs to 140lbs, but what I gained goes far beyond muscle. I gained confidence, purpose, and a lifelong passion for helping women build both.
We all face challenges, but looking back would you describe it as a relatively smooth road?
My journey as an entrepreneur was far from smooth sailing. One of the biggest challenges is dealing with imposter syndrome and staying focused on your own path. It’s easy to compare yourself to others, especially those with more experience, and question your approach or abilities. Learning to trust your process is essential.
Transitioning from a corporate job, where someone else set my schedule, to managing my own time and business was another challenge. I had to set my own goals, decide on next steps, and maintain productivity on my own. I’m grateful for the mentors and guides in my life who have supported me along the way. Leaning on others is not a weakness. It saves time, prevents mistakes, and helps you grow faster.
One of the hardest lessons I’ve learned is that it’s okay not to know everything. Growth in this industry is constant. I had to shut out the noise, stay in my own lane, and focus on what I can control. It’s important to take what works from others and apply it in a way that fits your business, without letting comparisons or outside opinions shake your confidence.
Over time, I realized that trusting my process, being patient with myself, and embracing trial and error are what truly allow me to grow both personally and professionally.
Appreciate you sharing that. What else should we know about what you do?
I help women who’ve always felt small build strength, muscle, and the confidence to take up space, physically and emotionally. Growing up, I was often overlooked and teased for being skinny. Gaining weight and building muscle felt nearly impossible. Eating enough food was a challenge, and walking into a gym was intimidating. I know what it feels like to be unsure of yourself, which is why community is so important. I host a weekly community class called Endorphin Hour, a fun, supportive space for women to get active, connect, and grow together.
I also live with a neurological speech disorder known as apraxia, which has taught me resilience and adaptability. I used to hide my speech disorder from the world, but fitness has helped me embrace it. I bring that understanding into my coaching to guide women who feel anxious or intimidated in the gym. Managing apraxia has been one of my biggest challenges during my journey as an entrepreneur, but I haven’t allowed it to stop me.
What sets me apart as a coach is my holistic, individualized approach. I educate women on metabolic health and help them understand that the traditional “eat less, move more” approach doesn’t work for everyone. I teach clients how to fuel their bodies properly and build a sustainable, healthy relationship with food. Nutrition is deeply psychological, and I prioritize food neutrality. I never tell clients that certain foods are off-limits or label foods as good or bad. Instead, I guide them to prioritize whole foods while still enjoying the foods they love. Fitness and nutrition are about long-term results, not rigid rules or “cheat meals.”
What sort of changes are you expecting over the next 5-10 years?
I think the fitness industry is moving toward a more hybrid model where technology and in-person coaching coexist. While AI can create generic programs or meal plans, it can’t replace real coaching, the ability to assess someone’s movement, adapt to injuries, address behavior change, or provide accountability and connection. As technology continues to grow, I believe people will start craving human interaction even more. Coaching isn’t just about sets and reps; it’s about understanding people, guiding them through obstacles, and holding them accountable when they fall into negative patterns. I also think we’ll see a bigger shift toward education, mental health, and community-driven fitness experiences because people want more than results, they want connection, confidence, and a coach who truly cares.
Contact Info:
- Website: https://readyset.fitness/
- Instagram: https://www.instagram.com/claudi_lifts/
- Other: https://www.instagram.com/readyset.fitness/
Image Credits
Webster Rison
