Today we’d like to introduce you to Justin Moose.
Hi Justin, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I’ve always been drawn to the things people tend to pass by, the details in a building, the atmosphere of a room, the energy of a live performance, or the way light can completely change an ordinary scene. Over time, that way of seeing things grew into Moose Frame Media.
What started as a creative outlet gradually became something much more intentional. The more I photographed, the more I found myself saying yes to projects that were outside my comfort zone. Some of those experiences ended up shaping the direction of my work the most. I began exploring everything from architecture and live music to food, hospitality, and commercial projects. Each new experience helped me refine not only how I shoot, but also what I want my work to feel like.
I’ve realized that I’m not particularly interested in fitting neatly into one traditional photography category. I’m drawn to subjects that have character. Whether I’m photographing an old building, a live concert, a carefully plated dish, or a landscape while traveling, I’m always looking for the element that makes that scene feel unique.
Today, Moose Frame Media has become a much clearer reflection of the kind of work I want to create. I’m continuing to build my commercial and creative portfolio, work with new people and brands, travel when opportunities arise, and take on projects that push me into areas I haven’t explored before.
The biggest change has been learning to trust my own eye. I’m much less interested in creating what photography is “supposed” to look like and much more interested in making images that feel honest to the subject, while still feeling unmistakably like my own.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely has not been a completely smooth road, but a lot of the challenges have helped shape the way I approach photography today.
One of the biggest challenges early on was figuring out where I fit. Photography is such a broad field, and there can be a lot of pressure to choose a specific niche or develop a recognizable style right away. I spent a lot of time experimenting, learning what interested me, and realizing that I did not necessarily need to limit myself to one type of photography. That process took time, but it also helped me become more confident in trusting my own instincts.
Another challenge has been balancing the creative side of photography with everything that comes with growing Moose Frame Media. Taking the photographs is only one part of it. There is editing, building a portfolio, maintaining a presence online, developing relationships, learning the business side, and constantly trying to improve. Doing all of that alongside a full time career and everyday life means progress does not always happen as quickly as I would like.
I have also had to get comfortable with putting my work in front of people and accepting that not every image, opportunity, or idea is going to work out exactly as planned. Photography is subjective, and it is easy to compare yourself to other photographers or second guess your own work. Over time, I have learned to use that as motivation instead of letting it dictate what I create.
I still consider Moose Frame Media a work in progress, and I think that is part of what keeps it exciting. Every project teaches me something, and some of the best opportunities I have had came from being willing to try something new, make mistakes, and keep moving forward.
Appreciate you sharing that. What else should we know about what you do?
Moose Frame Media is my creative outlet and photography brand, focused on creating images that feel intentional, atmospheric, and connected to the subject. My work has grown to include architecture, commercial photography, live music, food and hospitality, landscapes, and travel photography.
I am most drawn to environments and subjects that already have a story or personality. I like finding the details that give a place its character, whether that is the texture and geometry of a building, the energy of a concert, the presentation of a dish, or the mood of a landscape. My goal is not just to document what something looks like, but to capture what it feels like to be there.
One of the things I am most proud of is how much the range of my work has expanded. I have had opportunities to photograph live performances, work with restaurants and hospitality brands, create commercial imagery, travel with my camera, and see my photography used in ways I never really anticipated when I started. Every one of those experiences has pushed me creatively and helped me become more confident in the work I want to produce.
What probably sets me apart most is that I do not approach every subject with the same formula. I try to understand what makes each project interesting first, then build the images around that. I want the finished photographs to feel polished, but still natural and believable. I am always looking for a different angle, an overlooked detail, or a moment that gives an image a little more personality.
Moose Frame Media is still growing, and that is probably what I enjoy most about it. I am not trying to reach a point where I feel like I have photography completely figured out. I want to keep experimenting, taking on projects that challenge me, and creating work that continues to feel more and more like my own.
So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
People can work with me through Moose Frame Media on photography projects, creative collaborations, brand content, hospitality and restaurant work, live events, architecture, and other projects where strong visual storytelling can make a difference.
I am always open to working with businesses, artists, venues, restaurants, hotels, and other creatives who have an idea they want to bring to life. Some of my favorite projects have come from conversations that started pretty casually and turned into something I would not have necessarily thought to pursue on my own.
Collaboration is especially interesting to me because I like bringing my perspective to a project while still making sure the final images feel true to the person, place, or brand I am photographing. I am not looking to force every project into the same style. I would rather understand what someone is trying to communicate and find a creative way to build around that.
People can also support my work simply by following Moose Frame Media, sharing the images they connect with, recommending my work to someone who may need photography, or reaching out with an idea. Word of mouth and genuine connections have played a big role in the opportunities I have received so far.
More than anything, I am always interested in meeting people who are doing something creative, interesting, or a little different. If there is a good story behind it, there is a pretty good chance I would be interested in finding a way to photograph it.
Contact Info:
- Website: https://www.MooseFrameMedia.com
- Instagram: https://instagram.com/MooseFrameMedia
- Other: https://linktr.ee/MooseFrameMedia
