Today we’d like to introduce you to Kylaa.
Hi Kylaa, we’d love for you to start by introducing yourself.
In February 2021, I embarked on an exciting entrepreneurial journey by starting my own skincare and cosmetics business. Motivated by my daughter’s aspirations to work like me one day, I decided to launch this venture from the comfort of my home. The vision behind my business was not only to create quality products but also to build something meaningful that I could pass down to my daughter and her brother.
From the very beginning, I poured my passion and dedication into crafting skincare and cosmetics that were both effective and safe for our customers. Through research, trial, and hard work, I developed a range of products that catered to different skin types and preferences.
As the months passed, my business steadily grew, and I began reaching a broader customer base through word-of-mouth, social media, and online platforms. The positive feedback from satisfied customers encouraged me to continually improve and expand my product offerings.
Over time, I honored my marketing strategies, collaborated with influencers, and participated in various beauty events, all of which contributed to increasing brand visibility and awareness. I also emphasized sustainable and eco-friendly practices in my business, attracting environmentally-conscious consumers.
As of today, my skincare and cosmetics business has achieved significant milestones, with a growing customer base and a positive reputation within the beauty industry. I am grateful for the opportunity to inspire my daughter through my work and excited about the potential for further growth and impact in the years to come.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
My business journey has been far from smooth sailing; it has had its fair share of challenges and hurdles. Starting from scratch, I had to immerse myself in learning about the industry, understanding the nuances of skincare and cosmetics. I invested time and resources in researching and buying products to test them thoroughly, ensuring I offered nothing but the best to my customers.
Creating a presence in the market required relentless efforts in promotion. From social media campaigns to reaching out to influencers, I worked tirelessly to spread the word about my brand and products. Building my own website was a crucial step, but it demanded a steep learning curve and many late nights. However, it was essential for establishing an online presence and reaching a wider audience.
Finding potential customers and building a loyal customer base was perhaps one of the most challenging aspects. It involved continuous engagement, exceptional customer service, and actively seeking feedback to improve the products and services. At times, it felt like an uphill battle, but I remained persistent and committed to the vision I had for my business.
Throughout this journey, there were moments of doubt and discouragement, but I refused to give up. I persevered, learning from setbacks, and used them as opportunities for growth. My passion for this venture and the desire to leave a legacy for my children kept me motivated, even during the toughest times.
Now, looking back, I can proudly say that my hard work has paid off. My business has grown steadily, and I have earned the trust of many satisfied customers. Despite the challenges, I am grateful for every step of this journey, as it has shaped me into a resilient entrepreneur ready to take on whatever the future holds.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I take immense pride in specializing in skincare and cosmetics that are entirely vegan-friendly. My commitment to creating products that align with ethical values has earned me a reputation for offering cruelty-free and sustainable options to my customers.
Among my product range, two items stand out as the top sellers and crowd favorites: my handmade lip gloss and luxurious body butters. Each of these creations is carefully crafted with love and precision, ensuring the highest quality and effectiveness.
My journey with this business has been nothing short of extraordinary, and I cherish every moment of growth and progress. From starting this venture with a vision to leaving a meaningful legacy for my children, I have come a long way, overcoming challenges and celebrating successes.
What sets me apart from others in the industry is the personal touch and dedication that goes into each product. My daughter and I are deeply involved in the process, from ideation to production, infusing every item with a unique blend of passion and expertise.
Beyond the products themselves, my packaging reflects a level of artistry and thoughtfulness that captures attention and makes the unboxing experience truly special. I believe that every aspect of my brand, from formulation to presentation, should reflect the values I stand for—environmentally friendly, cruelty-free, and an overall exceptional experience for my customers.
In a sea of similar businesses, my commitment to vegan-friendly, handmade products and attention to every detail of my brand has set me apart and allowed me to build a loyal customer base. I am excited about the future and eager to continue pushing the boundaries of creativity and innovation in the skincare and cosmetics industry.
Pricing:
- Body Butters $15
- Lipgloss Keychains $15
- Mens Beard Butter $10
- Chapsticks $5
- Lashes $15
Contact Info:
- Instagram: @xklusivekollections
- Facebook: @xklusivekollectionsbykylaa
Image Credits
@weezy.visuals
