Today we’d like to introduce you to Poya Eghterafi.
Hi Poya, so excited to have you with us today. What can you tell us about your story?
Artsy Cakery began as a small home-based passion project in 2017, when Noushin Eghterafi started baking custom cakes from our home kitchen in Coppell. What began with a few cake orders quickly grew through word of mouth as people fell in love with her creativity, attention to detail, and the quality of our baked goods. Over time, we slowly expanded by adding cupcakes, cookies, and more intricate custom designs, while learning every aspect of running a small bakery from the ground up.
As demand continued to grow, we realized it was the right moment to take the next step. We spent years planning, researching equipment, refining recipes, building our brand, and securing the perfect location in Old Town Coppell. In 2025, after navigating construction, permits, and many important details, we officially opened our first storefront. Today, Artsy Cakery is a full bakery that offers custom cakes, cupcakes, cookies, and wedding services, with the same heart and passion that it started with at home.
We reached this point through hard work, support from our community, and a genuine love for creating desserts that turn special moments into lasting memories. And this is only the beginning. We are excited for everything still ahead.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
No, it has not been a smooth road. One of the hardest parts was building the store and working with the contractor. It took an entire year to complete our small 800 square foot bakery, and we faced many obstacles along the way. It felt like one of those never-ending projects that always had something new to resolve.
Once construction was finally done, we moved into the process of licenses and permits. The City of Coppell was very easy to work with and helped us a lot, but it was still a learning experience. We had to understand commercial equipment, compare providers, and choose the right machines for our bakery. We also had to research packaging, study the market, and learn what local competitors were offering in order to position ourselves correctly.
Then came the day-to-day operations. We had to learn how to maintain a fresh supply of baked goods without overproducing or creating unnecessary waste. Every step required research, patience, and problem solving.
It has been a long journey filled with challenges, but each challenge helped us grow and shaped Artsy Cakery into what it is today.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
we create custom cakes, cupcakes, and cookies for all occasions. Our work focuses on high quality ingredients, detailed designs, and desserts that are both beautiful and delicious. We specialize in custom celebration cakes, wedding cakes, themed cupcakes, and our signature gooey cookies that have become a favorite in the community.
We are known for our attention to detail and our ability to bring our customers’ vision to life. Whether it is a simple elegant design or something very creative and complex, we take the time to understand what our customers want and personalize every order so we can bring their vision to life exactly as they imagined.
One of the things we are most proud of is the experience our customers have when they pick up their order. Seeing their reaction and knowing we helped make their celebration special means the world to us. We also take pride in the freshness of our products. Everything is baked to order, and we avoid mass production so every item tastes as good as it looks.
What sets us apart is the combination of creativity, quality, and service. We use real buttercream and premium ingredients. We focus on building relationships with our customers, understanding their needs, and creating desserts that reflect their style. Our goal is always to deliver something memorable and to be a place the community can trust for important moments in their lives.
Are there any apps, books, podcasts, blogs or other resources you think our readers should check out?
One of my favorite apps is Pinterest because it helps me find inspiration and artistic ideas. It is a great place to explore trends, colors, styles, and creative concepts that often spark new ideas for our cakes and desserts.
When it comes to books, I read many baking books to stay updated on techniques, recipes, and ideas that professionals share. I believe learning never stops, and these resources help me continue to grow in my craft.
Outside of baking, one of my favorite books recently has been The Let Them Theory by Mel Robbins. It has helped me a lot in the way I think, make decisions, and strategize both in life and in business. It has been an important reminder to stay focused on what truly matters and not let distractions get in the way of progress.
Pricing:
- Cupcakes $4.62 each
- Cookies $4.62 each
Contact Info:
- Website: https://artsycakery.com
- Instagram: https://www.instagram.com/artsycakery/
- Facebook: https://www.facebook.com/artsycakery
