Today we’d like to introduce you to Tatiana Chamorro.
Hi Tatiana, thanks for joining us today. We’d love for you to start by introducing yourself.
I am originally from Nicaragua but settled in Texas with my husband and young son in 2014. In the following years, I went on to graduate summa cum laude from A&M-Commerce in 2016 with a BA in Arts and later, in 2020, an MS in Marketing.
My passion is in marketing and design, in 2020, I launched a digital marketing agency mid-pandemic, just after receiving my US residency. As a Latina entrepreneur and mother, I am also committed to supporting women and minorities in business; previously mentoring students through Texas A&M-Commerce’s Venture College. I am also an ambassador for the Rockwall Chamber of Commerce, a chair member at the Women Empowerment group of the neighboring Chamber of Commerce in Royse City, and serve as part of the advisory board for a Dallas start-up called Toucan Cocktails.
In 2021, the opportunity arose to become owner-partner of Hite Digital Dallas, as well as Co-Founder of Hite Creative. I resonated with Hite Digital’s mission to empower our growing team. Since then, we have scaled to 21 offices in the USA, 160 team members in Hite Digital, 20 team members in Hite Creative. We manage a collective average of 1M in Ad spend and around 140 creative projects on a monthly basis. Last year I was awarded “Young Professional of The Year 2021” by the American Advertising Federation of Dallas and most was most recently selected as Top 20 Women in Advertising by AAF Dallas.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Professional Struggles:
Since Hite became a franchise, we have seen enormous growth. We believe we are truly re-inventing the way digital marketing works. We are now building an agency that supports clients around all of USA, one of the fulfillment teams supporting our 21 offices is the Hite Creative team, which I co-founded alongside my business partner JC Hite. Since launching (less than a year ago) we have doubled our team members and revenue. Scalability is not a subject often spoken about and brings challenges in itself. We have had to automize and systemize all our creative processes as well as pivot the team structure to match the needs of our franchises. This has been the most exciting challenge to date. I am particularly proud of the fact that 100% of our leadership at Hite Creative are females, 80% are mothers and 99% are minorities.
Appreciate you sharing that. What else should we know about what you do?
On paper, I am the owner of Hite Digital Dallas and co-founder of Hite Creative, at heart, I am an entrepreneur. At Hite, we have what we call “our commitment” my commitment is to serve others. I get to do this every day through my business.
Our Digital Marketing Agency specializes in helping business owners grow, but most importantly (this is where I believe we differ) we create strategies that take into consideration the marketing funnel, and we make sure our clients are set for “success”. Does their website look consistent with their branding? Are they connected to analytics? are we tracking the metrics we need to ensure the investment is being returned? We have a strong background in branding and digital marketing, and I believe we will be able to quantify the impact of branding like it has never been done before. Most importantly, we are able to tell our clients where their clients are coming from, what is working, and what isn’t. It is a beautiful thing to speak to a client whose business has grown thanks to our marketing efforts and being a to connect the dots.
Our creative branch, Hite Creative, is one of our fulfillment teams for all our 21 Franchises. At Hite, we are known for the quality of design and the ability to create not only beautiful solutions but also functional ones. What we focus on is ensuring the vision of the client is met BUT building the strategy in a way that can allow for digital marketing to have higher performance and convert leads better.
I am most proud of being part of an organization that puts our people first. At Hite all of our team members receive a scholarship for their children’s education, we also have an end of the year trip where everyone + their families are invited- all expenses paid. I am proud to be part of an organization that isn’t only changing the way Digital Marketing is done but also how we work with our own team members.
Is there something surprising that you feel even people who know you might not know about?
I am an advocate of education and empowering people to pursue their dreams. After becoming a mom and starting college 4 different times, I graduated at 26 with 7 scholarships and no debt, I then graduated with my masters in the first few months when the pandemic began also with no debt. Nothing is impossible, just find the right people to support you through the path.
Contact Info:
- Email: tchamorro@hitedigital.com
- Website: www.hitedigital.com/dallas
- Linkedin: https://www.
linkedin.com/in/ tatianachamorro/ - Instagram: https://www.instagram.com/tatianachamorro/
- Facebook: https://www.facebook.com/Tatianachamorro12
Image Credits
Grethel Pavon
