Today we’d like to introduce you to Ameerah Saine. They and their team shared their story with us below:
Recognizing the significant underrepresentation of women of color in mainstream media, Ameerah, an avid reader, experienced traveler, and dedicated professional, was inspired to create a platform that does more than just recognize women of color; it celebrates their achievements, stories, and unique perspectives. Her vision was clear: to create a space that not only acknowledges but also elevates the voices and experiences of women of color, creating a community of empowerment and inspiration.
What started as a simple idea – a pop-up brunch to bring together local women – quickly transformed into a powerful movement. Brunch and Slay has become a symbol of empowerment, connectivity, and inspiration, lauded for its impact and reach.
The initiative’s heart and soul were reflected in the Brunch and Slay Podcast, which earned recognition from Apple as a top business podcast during its run and amplified voices that inspired and drove change. The podcast’s success, coupled with an overwhelming response from top brands, underscored the need for more representation and diversity in the marketing sphere.
Leveraging her extensive experience in marketing and sales with prominent organizations like FedEx and the private college and auto industry, Ameerah Saine recognized this opportunity and harnessed it.
Her expertise and vision have been pivotal in shaping what Brunch and Slay is today: a parent company of two forward-thinking subsidiaries, B A S Media and BENTO Marketing, independent marketing agencies that champion inclusivity and innovation in every campaign and project.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
No, the journey has not been smooth, but it has been profoundly rewarding. Building B A S Media from the ground up has been a challenging yet fulfilling. Like any venture starting from scratch, we’ve faced our share of trials and triumphs. One of our initial struggles was assembling the right team—finding talented individuals who not only possess the necessary skills but also share our vision and drive. Attracting clients and building brand awareness were also significant challenges, especially as a self-financed entity. We’ve experienced both lean periods and times of prosperity, but these experiences have only strengthened our resolve and honed our strategies. Today, B A S Media is growing robustly, and we stand stronger and more resilient than ever. The path has not always been easy, but the rewards of seeing our hard work come to fruition have been immeasurably gratifying.
Thanks for sharing that. So, maybe next, you can tell us a bit more about your business.
B A S Media and BENTO Marketing are distinct yet complementary facets of Brunch and Slay, LLC, a company founded with the vision of bridging the gap between mainstream businesses. Each branch of the company caters to different market needs while upholding the same core values of diversity, innovation, and empowerment.
B A S Media is a full-scale digital marketing and branding agency that specializes in creating tailored marketing solutions that allow businesses to flourish in competitive environments. We are known for our strategic approach to digital marketing, encompassing services like social media management, content creation, SEO, and personalized branding strategies. What sets B A S Media apart is our focus on inclusivity and representing diverse voices in the marketplace, particularly emphasizing support for women-led, veteran-owned, and minority-owned businesses and initiatives.
BENTO Marketing, on the other hand, offers a la carte marketing services targeted at small businesses and startups. Recognizing the unique challenges faced by emerging companies, BENTO provides flexible, budget-friendly marketing solutions that allow these smaller entities to access high-quality, professional marketing support without the need for long-term commitments. This model is particularly appealing for new entrepreneurs who need to manage resources carefully while establishing their brand presence.
What sets both B A S Media and BENTO Marketing apart is not just our commitment to excellence and innovation in digital marketing but also our dedication to supporting the growth and success of our clients in a meaningful way. We pride ourselves on being more than just service providers; we are partners in our clients’ journeys, helping them navigate the complexities of modern marketing landscapes.
Brand-wise, I am most proud of how B A S Media and BENTO have maintained integrity and a genuine commitment to supporting underrepresented businesses. This commitment is not just reflected in the services we offer but also in how we operate internally and the projects we choose to take on.
It’s important to know that with B A S Media and BENTO Marketing, you’re choosing partners who will prioritize your business’s growth as if it were their own. Whether you are an established company looking to revitalize your brand or a startup making your first mark in the industry, our teams are equipped to bring your vision to life with creativity, strategy, and unmatched dedication. We’re here to make sure your voice is heard, your brand is seen, and your business thrives.
What sort of changes are you expecting over the next 5-10 years?
At B A S Media and BENTO Marketing, we firmly believe in the power of innovation, particularly through advanced technologies like artificial intelligence (AI), to enhance the services we provide to our clients. AI is not just a technological advancement; it’s a transformative tool that enables us to deliver more sophisticated, personalized, and efficient marketing solutions. Our approach to AI integrates it as a complement to the creativity and expertise of our human team, not as a replacement.
We leverage AI to analyze data more efficiently, predict trends, and provide actionable insights that allow us to create highly targeted and effective marketing strategies. This technological empowerment enables us to offer our clients not only what they need today but also anticipate what will drive their future growth. For instance, through AI-driven analytics, we can optimize digital ad placements, tailor content to unique audience segments, and enhance customer engagement through personalized interactions—all executed with a level of precision and scale unattainable by human capabilities alone.
However, the human element remains irreplaceable in our operations. Our staff’s strategic thinking, creative insights, and empathetic understanding of client needs are what truly bring value to our solutions. AI serves as a powerful assistant that augments our capabilities, allowing our team to focus on more complex, creative, and strategic tasks. By reducing the time spent on repetitive and data-heavy tasks, our staff can devote more energy to crafting innovative strategies and nurturing client relationships.
Embracing AI as a tool and resource reflects our commitment to staying at the forefront of the marketing industry, ensuring that we can better serve our clients by combining the best of technology and human talent. This approach not only enhances our service offerings but also supports our mission to empower businesses with cutting-edge solutions that propel them towards success.
Contact Info:
- Website: https://www.brunchandslay.com/
- Instagram: https://www.instagram.com/basmediaus/
- Facebook: https://www.facebook.com/basmediaus/
- Linkedin: https://www.linkedin.com/company/bas-media/?viewAsMember=true
- Other: https://bentomarketing.net/
Image Credits
A-List Photography
