Today we’d like to introduce you to Lacey Shelby-Mitsche.
Lacey, we appreciate you taking the time to share your story with us today. Where does your story begin?
I’ve always been an entrepreneur, but 4 years ago I made a huge decision to shift gears and that kick started the exciting, crazy adventure to where I am now. My sole focus became growing my personal brand on social media along side my then 14 year old daughter, Addi. Our platforms grew, brands of all kinds wanted to work with us, we were learning as we went and taking on every opportunity that came our way! Three years ago we decided to start our own brand, Hey Hottie Cosmetics. If we can market and grow exposure for other big brands, why not do it for our own too!? With over 20 years experience in the beauty industry, we decided to focus on Self Tanning products and cosmetics. We spent a year working with manufacturers formulating our very first product, our Ultra Dark Self Tanning Mousse. March 2023, we launched our brand Hey Hottie Cosmetics with just one product and sold out in 3 minutes! From then to now, we have over 40 custom products, expanded our line- Hey Girly and Hey Handsome, opened an upscale salon and storefront where customers come from all over the country to be pampered and shop our products! We truly feel like we’re living the dream, working on our own brand as well as dozens of others across our social media!
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Smoothe is the last word I would use to describe our road. Thank the Lord my Daddy raised me to believe I can do anything I set my mind to. There’s hurdles daily, it’s learning how to roll with the punches and make quick decisions to advance forward despite the unexpected hiccups.
As you know, we’re big fans of Hey Hottie Cosmetics. For our readers who might not be as familiar what can you tell them about the brand?
The heart of Hey Hottie Cosmetic’s is to offer high end, custom products to women of all ages and to help women feel their hottest self. We have a saying around here- “the Hottie effect”. It’s the glow we see our customers have from the inside out after an experience at our salon or after receiving their package in the mail. Me and Addi go live daily and help hundreds of women pick the perfect products for them! We love people, we love building women up, we love all things pink and all things beauty.
I am most proud of the personal connection we have with our customers from around the world. Because of our presence on social media, our followers and customers feel like they know us personally. We take the time to respond to every person individually, to show them they are seen and important. Every time we’re in public people who know us from social media come hug us, say hi, spend a minute chatting. At the end of the day, our hearts are full and we’re thankful for the community we have built,
What would you say have been one of the most important lessons you’ve learned?
To be true to ourselves no matter what comes our way. To always be kind, even in the chaos.
Contact Info:
- Website: https://heyhottie.co
- Instagram: laceymitscheofficial, addishawofficial,heyhottie.co
- Facebook: heyhottieco
- Other: TikTok- Laceymitscheofficial, addishawofficial2.0, heyhottieco
Image Credits
Leann.Elaine.photography
