Today we’d like to introduce you to Malcolm Morrow.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I’ve been a freelance writer for nearly a decade. I began my career writing as a contributor to Dr. Boyce Watkins’ media platform Your Black World in 2013. From there I began my own music and culture blog called The Hood Hippie. I used this platform to spotlight artists and businesses from Mississippi and the Southeastern region.
I also began writing for a local magazine called Dime Entertainment which helped spread my writing even further throughout the state. I was also a contributor to Jackson Free Press, the local alternative newspaper in my area.
In 2016, after building a number of articles in my portfolio at these publications, I switched gears and became the publicist at Malaco Music Group. Malaco is one of the largest independent record labels in the South and is home to the largest Gospel and Blues music catalog in the country. I learned a lot about the music industry in the capacity of marketing as well as publishing, event coordination, and content creation.
After leaving Malaco in 2019, I began working a locally owned business that sold herbs and other natural products. I applied all of the things I learned in my previous positions to influence growth for the shop.
In 2021, I started my LLC M. Morrow Mediaworks Unlimited to assist artists and businesses with media production, social media marketing, e-commerce, web design, marketing materials, and public relations.
In 2022, I also launched a new media platform called Subculture, MS. This platform is similar to The Hood Hippie but with a greater focus on video content versus articles.
In addition to being an entrepreneur, since October 2022 I have been an A&R at the Atlanta-based independent label Pro Classic Records where I manage the rising artist Jo2Federal.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
It hasn’t always been an easy road in the journey of entrepreneurship. My main focus is staying in intentional. Using that energy of intention helps to manifest ideas and complete goals. It’s all about making progress and that looks different for everyone. Comparison is the killer of dreams and creative energy. You have to focus on your journey and not be swayed off your personal path by coveting your peers’ success.
My struggles have revolved primarily around funding but another I’ve had issues with its finding others to collaborate with in substantial ways. Most people haven’t shared my vision or lacked the patience to efficiently execute the vision.
Thanks for sharing that. So, maybe next, you can tell us a bit more about your business?
M. Morrow Mediaworks Unlimited offers a wide variety of services to help artists and businesses market themselves efficiently to a desired audience. One of the most popular services is electronic press kit creation. I’ve created press kits for several artists and businesses as well as websites, documents, arranged media runs, found shows for performers and events for vendors, assisted with event coordination and content production including basic graphic design and video editing.
Can you talk to us about how you think about risk?
The biggest risk I’ve taken is leaving my job in the medical industry. I left there to find a less stressful environment and put more energy into my creative work. I went from making a considerable wage biweekly to making less than half of that. However, that environment gave me an opportunity to focus on growing my vision and I was hired at Malaco a year after leaving the hospital. So, my risk was rewarded with a new level of knowledge and access in the industry I wanted to work in.
Contact Info:
- Website: TheHoodHippie.com
- Instagram: Instagram.com/mack_stay_manifesting
- Facebook: Facebook.com/subculturems
- Linkedin: https://www.linkedin.com/in/malcolm-morrow-5b3083b5
- Youtube: https://youtube.com/@subculturemsuntoldunderrat5186
Image Credits
D. Gaines
