Today we’d like to introduce you to Matthew Sokol, MD, IFMCP.
Hi Matthew, so excited to have you with us today. What can you tell us about your story?
Ivalo MD began with a husband and wife whose personal journeys converged into a shared purpose.
Matthew Sokol, MD, IFCP, is a medical doctor with over 20 years of experience and a data-driven approach to patient care. He has built a reputation for using proven methods to deliver measurable results and lasting change. Patients trust him because he does not just manage symptoms, he solves problems. At Ivalo MD, he has taken that approach further, combining rigorous clinical expertise with a model designed around accessibility, continuity, and partnership.
Erin brings over a decade of experience and a background in startup technology, which made her feel very comfortable building Ivalo MD from the ground up. Her own journey as a patient, including struggles with infertility, showed her how impersonal and fragmented the system can be. She wanted to create a practice where patients feel heard, supported, and guided every step of the way.
As a married couple, their conversations about care and the gaps in the system naturally extended beyond the clinic. What began as shared concern evolved into a commitment to build a practice that delivers exceptional care in a way patients can actually experience and rely on.
Today, Ivalo MD reflects that commitment. It delivers deeply personalized, data-driven care within a relationship-centered model, built to prioritize time, listening, and partnership. The practice continues to grow with the belief that healthcare works best when patients have their MD on speed dial.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Spend more than five minutes around Erin and mention any small inconvenience, and you will quickly hear her favorite phrase: rejection is divine redirection. That attitude has shaped much of the journey building Ivalo MD.
The road has not always been smooth. Like any startup, there were challenges in creating a practice that truly reflects our vision of personalized, accessible care. Designing systems that prioritize patient relationships over volume required careful planning and persistence.
For Erin, one of the biggest challenges was translating her experience as a patient into operational structures that actually work for real families. For Matt, the challenge was creating a model that stays true to his medical philosophy while adapting to the realities of running a practice in today’s healthcare landscape.
There were also the everyday struggles that come with building something new, from staffing and logistics to ensuring patients consistently have the level of support they deserve. Each challenge forced us to think creatively, stay aligned as a team, and refine our approach.
Looking back, these struggles have been essential. They reinforced why we started Ivalo MD and helped us build a practice that is stronger, more patient-centered, and more intentional. They remind us that the best care happens when you combine expertise with accessibility, continuity, and real human connection.
We’ve been impressed with Ivalo MD, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
At Ivalo MD, the word functional medicine is not a buzzword or catchphrase. It reflects years of rigorous medical training, board credentials, and IFMCP certification applied in a way that delivers real results. Our approach combines data-driven assessments with personalized care plans, giving patients clarity, actionable steps, and measurable progress.
What makes Ivalo MD unique is the combination of concierge-level access and functional medicine. Patients don’t just see their doctor, they have a partner in their health. Having your MD on speed dial ensures that care is proactive, personalized, and responsive. This model allows us to focus on prevention, optimize wellness, and deliver meaningful results in a way traditional practices cannot.
Matthew Sokol, MD, IFMCP, and D Magazine Top Doctor, brings over 20 years of experience and a proven approach that earns patients’ trust and loyalty. Erin, with over a decade of experience and a background in startup technology, ensures that the practice runs smoothly and that every patient experience feels thoughtful, seamless, and supportive.
As a husband-and-wife team, we built Ivalo MD to combine clinical excellence with exceptional patient experience. We are most proud of creating a practice where patients feel known, supported, and empowered, and where the magic truly happens when concierge care meets functional medicine.
We offer two membership tiers to meet patients at their preferred level of access: White Glove Wellness and Legacy. We are sometimes asked to bend the model, but our core focus has always been shared commitment. We work with patients who are as committed as we are to their health. We never waiver on that promise because lasting results happen in a long-term partnership built on trust and consistency.
Is there a quality that you most attribute to your success?
One quality central to our success is going above and beyond. Early on, we read The Fred Factor, the story of a mailman who treats every delivery as an opportunity to make a difference. That mindset guides Ivalo MD. Every call, follow-up, or visit is a chance to show care, build trust, and make an impact. Small, thoughtful actions consistently create the magic that sets our practice apart.
Contact Info:
- Website: https://www.IvaloMD.com
- Instagram: ivalo.md
- LinkedIn: https://www.linkedin.com/company/ivalomd/
- Other: https://ivalomd.com/memberships
Image Credits
Britt Elizabeth (photographer)
