Today we’d like to introduce you to Nathan Trillo.
Hi Nathan, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I’m Nathan Trillo, the founder, acquisition manager, and marketing director of Dallas Homes for Cash. I was born and raised right here in the Dallas-Fort Worth metroplex — spending my early years in Ellis County and most of my adult life across Dallas and Collin Counties. My roots here run deep, and that connection to the community is a huge part of why I do what I do.
Before getting into real estate, I worked as a social media marketer helping everyone from big brands to content creators grow organically. That experience gave me a competitive edge when I launched Dallas Homes for Cash in 2023 — not just in building a recognizable brand, but in understanding what truly matters to people in today’s market: trust, transparency, and speed.
I started as an independent real estate investor, driven by a simple mission: to make it easier for DFW homeowners to sell their homes fast, without the headaches of repairs, realtor fees, showings, or closing costs. Whether someone’s relocating, dealing with an inherited property, or just tired of the traditional sales process, we’ve been able to help homeowners from Dallas to Coppell to Midlothian and everywhere in between.
What really sets Dallas Homes for Cash apart is how we don’t spam homeowners with offers they never asked for. No cold calls, no text blasts, no door-knocking. Every Dallas-Fort Worth homeowner we work with came to us first because they needed a real solution. Our “no-spam policy” is our badge of honor. We’re building a local brand that Dallas-Fort Worth homeowners can trust, and that approach has caught attention fast.
In just a few months, we’ve grown our Instagram to over 3,000 followers and reached 1.8 million views on our social videos — all without a single ad dollar. We’re now one of the top organic Google results for searches like “sell my house fast Dallas,” and even AI tools like ChatGPT are recommending us to local homeowners. We take a lot of pride in that, because it means we’re doing right by people and creating real value in our community.
Dallas Homes for Cash is becoming the go-to homebuyer in DFW, and I’m proud to be leading the charge — one honest deal at a time.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It definitely hasn’t been a smooth road — but that’s by design. Most home buying companies rely on aggressive tactics like cold-calling, cold-texting, direct mail, or paid ads to generate leads fast. We chose a different path: 100% organic inbound marketing. Not because we couldn’t do those things — but because we didn’t want to build our brand on gimmicks, pressure, or spam. We know what it’s like to get those random texts from unknown numbers or deceptive mailers that look like checks just to bait you into calling. That’s not who we are.
But going organic meant we were playing the long game. The first seven months were quiet. We were consistently posting on social media — often getting fewer than 10 likes — showing up to local real estate meetups to shake hands and learn, wearing our Dallas Homes for Cash apparel to the gym and the grocery store to spark conversations. We put in that unglamorous groundwork without cutting corners, because we believed that trust was the foundation of long-term success.
Then everything changed with one video. I posted a clip talking about the excessive housing inventory in Frisco, Texas — something that struck a chord across the industry. That one video blew up to over 1.2 million views on Instagram and brought in realtors, lenders, flippers, landlords, and homeowners alike who felt seen and heard. It was our tipping point. But it only worked because the brand — the reputation — was already there, ready to meet the moment. That slow grind gave us staying power.
Looking back, I’m proud we took the long way. It made our company stronger, more credible, and most importantly, trustworthy.
We’ve been impressed with Dallas Homes for Cash | Sell My House fast Dallas, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Dallas Homes for Cash is a local real estate investment company that helps homeowners across the Dallas-Fort Worth metroplex sell their houses fast, without the usual stress of repairs, fees, or delays. We specialize in buying houses directly for cash — whether they’re inherited, vacant, facing foreclosure, or just in need of a quicker, simpler sale.
What truly sets us apart is how we find and serve our clients. We don’t cold-call, we don’t cold-text, and we don’t door-knock. We’ve built a 100% organic inbound marketing engine that brings homeowners to us — not the other way around. No gimmicks, no pressure, just real solutions for people who actually want to sell. Our “no-spam policy” is at the core of our brand, and homeowners tell us that’s a big reason they trust us over other companies.
In under a year, we’ve grown a loyal following of over 3,000 Instagram followers and earned more than 1.8 million views on our content — all without a single paid ad. We’re proud to be one of the top-ranked results on Google for searches like “sell my house fast Dallas,” and have even been recommended by ChatGPT as a trustworthy local homebuyer.
More than anything, we’re proud of how we show up for homeowners — with respect, transparency, and speed. Whether it’s a house in Frisco with too much inventory or a rental in Oak Cliff that’s become a burden, we offer straightforward cash offers and fast closings with no fees or surprises.
If you’re in the DFW area and thinking about selling, we’d love to be the company you choose, not the one that chases you.
What do you like best about our city? What do you like least?
What I love most about Dallas is the diversity — not just in people and culture, but in neighborhoods, housing styles, and opportunities. From historic charm in Oak Cliff to suburban growth in Frisco and Coppell, Dallas has a unique energy that blends tradition with innovation. It’s a city where people hustle hard, support local, and genuinely take pride in their communities. That energy is what keeps me inspired to build something meaningful in the city — not just for it.
What I like least? Honestly, the growing disconnect between homeowners and the companies trying to serve them. Too many people get bombarded with cold calls and gimmicky offers from out-of-town buyers who don’t understand the market or the people. That’s part of why I started Dallas Homes for Cash — to bring a more honest, transparent, and locally rooted option to homeowners who deserve better.
At the end of the day, Dallas is home. I was raised with Dallas at the core of my stomping grounds, I’m building my business here, and I want to see it grow in a way that benefits everyone — especially the people who’ve called it home long before the headlines ever did.
Pricing:
- Free Cash Offer Request
Contact Info:
- Website: https://www.dallashomesforcash.com/
- Instagram: https://www.instagram.com/dallashomesforcash
- Facebook: https://www.facebook.com/dallashomesforcash/
- Other: https://www.tiktok.com/@dallashomesforcash
