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Exploring Life & Business with Sara Toolin of ForteBella Equestrian

Today we’d like to introduce you to Sara Toolin.  

Hi Sara, we’d love for you to start by introducing yourself.
ForteBella Equestrian opened in January of 2023 in Princeton, just 45 NE of downtown Dallas. The combination of a European equestrian trainer and an experienced marketing executive has produced one of DFW’s best venues for equestrian experiences and is making a positive influence on the community. Co-founder Kelly Hammett and myself continue to spread the enjoyment of horses and aim to help all those that walk through our gates. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Every new venture comes with challenges, and ForteBella Equestrian is no different. The hardest part was finding the right location that met our quality standards, and after months of research, we realized we had to build everything from scratch. The begin is always a steep uphill road, we had some minor organizational changes the first couple of months, but Kelly are banded together. We are working hard every day to accomplish our goals. No matter what challenges are coming our way, our main focus is to build an equestrian center founded on quality, honesty, and respect. 

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
ForteBella Equestrian is a boutique equestrian center. We offer weekly lessons for kids and adults, boarding, training, clinics, summer camps, horse lease, and sales, monthly events for our equestrian community, and much more. The center is set to bring uniquely exclusive equestrian experiences to the DFW metroplex. 

What does success mean to you?
I believe passion is the beginning of success. On the road to success there a lot of ups and downs, but you have to keep believing in your goals, work hard, and most important you need to believe in yourself and enjoy the ride! 

Pricing:

  • $55-$60 for 30-minute private lessons/45-minute group lessons (max. 3 riders)
  • Horse leases starting at $300/month
  • Seasonal Camps starting at $325/week (15 hours)
  • Care packages for horses starting at $1650/month

Contact Info:

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