Today we’d like to introduce you to Toshie Lucas
Hi Toshie, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I’m Toshie, the face behind CostcoTV on Instagram and TikTok. I grew up in Japan, trained as a pianist, and earned a Doctorate in Music from the University of Washington on a full scholarship. I’ve taught at college, owned my own studio, performed on stages—basically, if a musician is supposed to do it, I’ve done it. Sounds fancy, but honestly, it was more about keeping my sanity while chasing perfection.
By 2022, I knew nothing about social media—no editing skills and no interest in being on camera. Filming in English? That felt like juggling blindfolded. But after helping my son with his channel, I gave it a shot myself. It was awkward at first, but YouTube tutorials and a lot of trial and error got me through.
When my son’s channel ended, my husband suggested I start my own. Since I’ve been a Costco member forever, CostcoTV was born in 2023. I didn’t expect anyone to watch, but here we are! My amazing followers—and my family, who double as my crew—keep me going and laughing through the tough moments.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Definitely not! I’ve felt defeated, discouraged, and have almost quit more times than I can count. Social media is a rollercoaster, with Meta, TikTok, and YouTube always changing the game. But here’s the truth: all I’ve got is me. So I remind myself to stay real—people can always spot a fake. Embrace the chaos, stay authentic, and trust that it’ll all come together in the end.
Thanks – so what else should our readers know about CostcoTV?
Through CostcoTV, I spotlight the best Costco finds, test products, and share tips to help people shop smarter. I blend product reviews, deals, and relatable mom-life moments in a fun, informative way to show how to get the most out of a Costco membership. My content is engaging and authentic, resonating with my audience while providing valuable exposure for brands looking to connect with a loyal, dedicated community.
Contact Info:
- Instagram: https://www.instagram.com/costcotv?igsh=ZHF4ZTJoMngyY2dj&utm_source=qr
- Other: https://www.tiktok.com/@costcotv?_t=8pyQwhaIEXe&_r=1
Image Credits
@costcotv
