Today we’d like to introduce you to Aimee Moslares-Aguirre.
Hi Aimee, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Kits by Food Craft was born in the middle of the pandemic, when the world was disconnected and craving new ways to gather. What began in my New York City apartment as a simple idea to teach classes that spark joy through cultural food and craft experiences has grown into a global team-building company.**
As an immigrant from the Philippines who made her way to New York, I carried with me not just recipes and traditions but also a deep love for connection and hospitality. I also carried a personal drive to create a life on my own terms. After losing my father, I realized how short life can be. I knew I wanted to build a family, and working in restaurants was too demanding to give me the flexibility I envisioned. With eight years of operations experience, curiosity, and resourcefulness, I decided to take a leap into entrepreneurship.
I built Food Craft with less than $2,000, handling the website, logo, and LLC myself. When our very first bubble tea kits sold during the pandemic, I knew I had something real. I move quickly, and my ADHD, which I was diagnosed with only a few years ago, gave me both challenges and strengths that shaped the way I built this business. In many ways, Food Craft is an ADHD-friendly company because I designed it to fit how I work best.
From that first kit shipped out of my living room, we grew into cooking, mixology, and crafts inspired by cultures around the world. Each experience is designed not only to engage teams but also to spark cultural appreciation and storytelling. When my husband and I relocated to Dallas-Fort Worth, we expanded into a shared warehouse in North Richland Hills that now supports global shipping and corporate teams everywhere.
Along the way, I built a team I am incredibly proud of. Most of them are women, all working remotely except for our packers in the warehouse. My passion now is training, development, and building processes and systems that set my team up for success. I do not teach as much anymore, and that is intentional, because our instructors today are even better than me. What I love most is the culture we have built together, because at the end of the day, that is what we are selling: remote culture made fun and meaningful through shared activities.
Today, Food Craft is more than an events company. We are a Filipino-American-owned, woman-led business with a global team, proud to celebrate diversity, nurture connection, and show that remote culture can thrive when it is rooted in authenticity and joy. Looking forward, I want to continue building community events that focus on cultural appreciation, because I believe it is important to bring diversity and awareness into everyday life.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Not at all. The business grew very fast in the first year, and I had to pivot, juggle, and push through without much of a roadmap. We made mistakes! Many of them and I lost both sleep and money along the way. But that is the risk you take when you move quickly.
I never worked remotely before, nor had I ever shipped kits. In fact, Food Craft was never meant to be virtual. My original vision was on-site events, but the pandemic signaled there was another way. The problem was I had no experience in the virtual world. I learned by watching YouTube videos and experimenting, with only my background in restaurant operations and corporate catering to guide me.
The company was special because we turned a profit in the first year, while most businesses do not see that until year two or three. But when the pandemic slowed down, so did demand. I had to let go of some team members, which was one of the hardest decisions to make, though I had always been transparent that the workload could be inconsistent.
Moving from New York to Dallas-Fort Worth was another challenge. The relocation happened suddenly due to my husband’s job, and I had to leave behind the team who helped me pack and start over on my own with warehouse operations. It was tough, but it was also a blessing. In New York, I was working out of my living room, basement, and garage, and the cost of space was overwhelming. Texas gave me the ability to expand into a warehouse and build better systems.
Another challenge was learning the ins and outs of shipping and customs, which took countless hours of trial and error. I worked more than 60 hours a week building processes from scratch. On top of that, I struggled with undiagnosed ADHD, which made remote work even harder. Once I finally understood my diagnosis, I reshaped the business in a way that works for me.
Alright, so let’s switch gears a bit and talk business. What should we know?
Kits by Food Craft is a Filipino-American-owned, woman-led business that creates team-building experiences inspired by food, drinks, and crafts from around the world. We design and ship kits globally, then bring teams together virtually to connect, learn, and celebrate culture through live interactive workshops.
What sets us apart is our focus on cultural appreciation and authentic connection. Every experience is hands-on, inclusive, and designed to spark joy. From bubble tea and sushi-making to cocktail classes and crafting workshops, we are known for making remote culture engaging and fun.
I am proud that most of our team members are women, many working remotely around the world. We have built a culture of training, growth, and collaboration, where the systems and processes support both our team and our clients.
What I want readers to know is that Food Craft is more than an events company. It is proof that connection can thrive even across screens, and that businesses can be built on diversity, authenticity, and joy. I also hope to inspire young women to take risks and follow their curiosity. Starting a business does not require a lot of money. With timing, opportunity, clarity, and grit, you can create something that grows beyond what you imagined.
Are there any important lessons you’ve learned that you can share with us?
The most important lesson I have learned is that growth comes from being willing to take risks before you feel completely ready. I started Food Craft with less than $2,000, no experience in remote work, and no background in shipping or logistics. What I did have was clarity, resourcefulness, and the courage to move fast and figure things out along the way.
I also learned to be intentional with spending and to keep operations lean. Building smart systems and keeping costs low allowed us to grow without losing stability. Just as important was creating a team that understands and lives our company values and vision. I believe it is the small interactions, the way we communicate and support each other daily, that truly builds culture.
On a personal level, being diagnosed with ADHD a few years ago gave me a new understanding of myself and helped me redesign the business in a way that plays to my strengths. In many ways, Food Craft is ADHD-friendly because I built it to work for me, and that flexibility now benefits the whole team.
Now, as we celebrate our fifth year, I am seeing the reward of all that work. This year I reduced my hours to about 20 per week so I could step back, test the systems I built, and trust my team to thrive. It has reminded me that no amount of money is worth sacrificing my health. Focusing on wellness and balance has been just as important as building a successful business!
Pricing:
- Our DIY kits starts at $45/person
- Our virtual events starts at $65/person
Contact Info:
- Website: https://www.foodcraftnyc.com
- Instagram: https://www.instagram.com/foodcraftnyc/
- Facebook: https://www.facebook.com/foodcraftnyc/
- LinkedIn: https://www.linkedin.com/company/foodcraftnyc/?
- Youtube: https://www.youtube.com/@foodcraftnyc
Image Credits
All credits belong to Kits by Food Craft
