Today we’d like to introduce you to Amanda May.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I started my career in the beauty and wellness industry over 20 years ago, and along the way I discovered that my passion wasn’t just about products and services it was about creating businesses that truly transform people’s lives. That passion has guided me into the executive role I hold today with Genesis Lifestyle Medicine, where I’ve had the privilege of helping scale the company to over 40 locations nationwide.
At the same time, I’ve leaned into entrepreneurship. I run LifePRP, a regenerative medicine company providing high-quality PRP solutions to clinics and providers across the country. And in the coming months, I’m launching my latest venture, STATÜR skincare, a European inspired skincare brand, proudly made in the USA, rooted in clinically proven formulas and luxurious, high performance ingredients.
Looking back, every chapter from leading teams to building brands has been about growth, innovation, and elevating the standard of care in beauty and wellness. I’m grateful for the journey so far and energized about what’s still ahead.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road has definitely not been smooth nor would I expect it to be. Growth rarely comes without challenges. In my career, I’ve faced everything from navigating rapid expansion, to balancing the demands of executive leadership while building new ventures, to entering highly competitive markets where every detail matters.
One of the biggest struggles has been learning how to scale whether that’s scaling a national medical group, a regenerative medicine company, or a skincare brand. Each requires a different strategy, and there have been plenty of lessons in hiring the right people, setting up systems, and learning to let go of things I once tried to control myself.
There have also been personal sacrifices along the way with juggling motherhood, leadership, and entrepreneurship isn’t always glamorous. But those struggles have made me sharper, more resilient, and more committed to creating businesses that last. I truly believe that every setback is just part of the preparation for the next level.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
While I’ve had the privilege of leading at Genesis Lifestyle Medicine and growing LifePRP, the brand I’m most excited to share right now is STATÜR Skin, which officially launches in just a few months.
STATÜR was born out of my two decades in the beauty and wellness industry and my frustration with a gap I kept seeing: companies created product after product, making it confusing for customers and costing people more than what is truly needed. Gone are the days of having 20 products to target what 5 can do when formulated with the people’s real needs in mind. My focus is designing products that do more for your skin.
What sets STATÜR apart is our philosophy of skin longevity. We don’t chase trends or quick fixes. Instead, our formulas are built around clinically proven ingredients and advanced complexes that support skin health for the long term. Every product is intentional and designed to fit seamlessly into a professional setting like a medspa or plastic surgeon’s office, but also into the daily lives of women and men who value excellence in every area of life.
Our first collection includes three highly curated products: a soothing elixir, resurfacing pads, and a hydration spray. Each is powered by innovative ingredients chosen not just for performance, but for their ability to deliver results without compromising the skin’s integrity.
At STATÜR, we embrace the European philosophy of slow beauty: skincare as ritual, not routine. Our clinically advanced, US formulated products are designed to support skin longevity strengthening, nourishing, and illuminating your complexion through every chapter of life.
Our mission is simple. To elevate the standard. To awaken inner beauty. To offer formulas that feel as powerful as they are luxurious. To remind you, every day, that you are already enough and your skincare should only enhance that truth.
This is more than skincare. This is the art of living beautifully skin, soul, and self in harmony.
What are your plans for the future?
Looking ahead, I’m incredibly excited about stepping onto more stages to speak directly to women about the intersection of beauty, business, and leadership. My goal is to help women see that they don’t have to sacrifice their femininity to lead powerfully. In fact, our feminine edge the ability to blend strength with softness, authority with authenticity is one of the greatest assets we bring to leadership and entrepreneurship.
I’ll continue scaling STATÜR, expanding Genesis, and growing LifePRP, but what I’m most looking forward to is using my platform to empower women globally. I want to spark conversations around building businesses with confidence, embracing beauty as quiet power, and redefining success on our own terms.
The future for me is about more than just products and companies it’s about creating a movement. I envision rooms full of women walking away not only with strategies for their business, but with a renewed belief in their ability to lead with grace, influence, and unshakable self-worth.
Contact Info:
- Website: https://amandamaybeauty.com/
- Instagram: https://www.instagram.com/amandamaybeautyboss
- Facebook: https://www.facebook.com/amanda.jean.may27/
- Youtube: https://www.youtube.com/@AmandaMay
