Today we’d like to introduce you to Danarion & Jasmine Bluitt.
Hi Danarion & Jasmine, so excited to have you with us today. What can you tell us about your story?
Our story began with a shared vision to create something that reflected both our faith and our purpose. We’re Danarion and Jasmine Bluitt, a husband-and-wife team driven by the belief that everything we do should glorify God and empower others to walk confidently in who they’re called to be. Together, we founded Crown of Favor, a Christian streetwear brand that uses fashion as a form of ministry, to inspire people through style and faith!
Crown of Favor started as a small, family-run brand born out of our living room and a lot of prayer. We wanted to create pieces that not only looked good but carried meaning and messages rooted in scripture that would speak life into anyone wearing them. Over the years, we’ve learned a lot about faith, business, and balance. There were moments where we had to pause, rebrand, and seek God’s direction again. That process has been humbling but necessary, and now we’re preparing for our relaunch of Crown of Favor with a renewed focus and fresh creativity in the coming weeks!
Alongside the clothing brand, we also launched The Dee and Jas Podcast, where we have real conversations about faith, marriage, family, and purpose. It’s another avenue for us to connect with people and be transparent about the highs and lows of building together as a couple. Like our brand, the podcast is also in a season of rebranding, and we’re excited to bring even more authenticity and encouragement to our listeners, as we release our upcoming 2nd Season!
Our hope is that through both Crown of Favor and The Dee and Jas Podcast, we can continue to inspire others to walk boldly in favor, live with purpose, and trust that God’s timing is always perfect.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
t definitely hasn’t been a smooth road, but it’s been a purposeful one. Like many entrepreneurs, we’ve had to learn through experience, and one of the biggest challenges we faced was having to completely stop and rebrand our entire company. That was a hard decision because Crown of Favor was something we built with so much love and faith. But as time went on, we realized that the brand we started needed to take a step back in order to elevate, and reach its full potential.
That season forced us to take a step back and refocus. We had to look honestly at what was working, what wasn’t, and what message we truly wanted to send through our brand. It wasn’t just a creative rebrand, it was a spiritual reset. There were moments of frustration, doubt, and financial sacrifice, but those challenges helped us grow both as business owners, individuals, and as couple.
During that time, we also learned how to better balance family life, work, school, and entrepreneurship. Being married with kids while running a business together takes communication, patience, and grace. The pause allowed us to strengthen our foundation, redefine our goals, and make sure that everything we put out aligns with our purpose.
Appreciate you sharing that. What should we know about Crown of Favor | Dee and Jas Podcast?
Crown of Favor is a Christian streetwear brand that merges faith and fashion to remind people of God’s promises and favor. We specialize in creating meaningful apparel that encourages bold faith and confidence in identity. Every design is rooted in scripture and purpose, something that speaks life to whoever wears it.
What sets us apart is our heart. We’re not just building a clothing brand; we’re building a movement that represents faith in everyday life. Alongside the brand, we host The Dee and Jas Podcast, where we have real conversations about faith, marriage, and purpose. Both platforms work hand in hand to encourage others to walk in favor, live with intention, and wear their faith with confidence.
Do you have any advice for those just starting out?
Buckle up and get ready for the ride! Building something from scratch will stretch you in ways you don’t expect, but it’s all part of the process. Be willing to restructure and pivot when necessary, but 100% commit to the journey. There will be challenges, but every lesson along the way is shaping you into who you’re meant to be. It’s not just about building a business, starting a brand, or a new project, it’s about becoming! The growth, faith, and resilience you develop along the way are the true rewards.
Contact Info:
- Website: Deeandjas.com | Shopcrownoffavor.com
- Instagram: https://www.instagram.com/shopcrownoffavor/
- Other: https://open.spotify.com/show/6JT3GQkzbhK5mSGdMjLdD9
Image Credits
Vincetta Estes | Danarion Bluitt | Jasmine Bluitt
