Today we’d like to introduce you to Demi Oloyede.
Demi, we appreciate you taking the time to share your story with us today. Where does your story begin?
I started my journey as a first-generation immigrant, moving to the U.S. with very little and learning early how to be resourceful. As a student, I worked cleaning jobs to support myself, which gave me a firsthand look at how fragmented and inequitable the facilities and cleaning industry can be, especially for frontline workers and small operators.
After college, I joined the U.S. Navy and later moved into roles in technology, product, and operations, working with startups and enterprise teams. Across every role, I kept seeing the same problem from different angles: facilities teams and service providers were critical to operations, but they lacked modern tools, data, and visibility.
That experience led me to found Limpiar, now evolving into LeanSite. A facilities-tech platform designed to bring structure, transparency, and intelligence to property operations. Today, I’m building at the intersection of technology, operations, and workforce empowerment, focused on helping organizations scale sustainably while giving operators and vendors the tools they actually need to succeed.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Hell no, it hasn’t been smooth.
The biggest struggle early on was fighting against being seen as “just another marketplace.” Everyone wanted to put us in that box – another cleaning app, another Thumbtack clone. But we’re infrastructure, not a middleman. Getting people to understand that Limpiar is the operating system, not the vendor directory, took constant repositioning.
Team has been brutal at times. I’ve had to fire people who couldn’t execute, dealt with technical debt from developers who weren’t building at the pace we needed. When you’re bootstrapped and profitable from month 4, every person has to pull serious weight. There’s no room for mediocrity.
Fundraising while running a profitable company is its own weird challenge. VCs want hyper-growth, but we proved we can build sustainably. Balancing that “we don’t need you but we want you” dynamic while pitching a $3.5M seed takes finesse.
And honestly? Being a founder while serving active duty in the Navy. Managing high-stakes Navy responsibilities alongside closing six-figure enterprise deals and managing a team. The context-switching is insane.
But every struggle forced clarity. I stayed close to the work, listened deeply to operators, and kept refining the vision. The road hasn’t been smooth, but it’s made me sharper, more grounded, and more disciplined. I don’t romanticize the struggle, but I respect what it’s built in me and in the company.
Alright, so let’s switch gears a bit and talk business. What should we know?
Limpiar is an Automated Maintenance System, the operating system for autonomous facilities. We’re not a service marketplace. We’re the infrastructure layer that makes facilities run themselves.
Here’s what we do: smart scheduling that predicts when maintenance needs to happen before things break, automated vendor payments so you’re not chasing invoices, and IoT/AI predictive maintenance that tells you a compressor is failing three weeks before it dies. We handle everything from routine cleaning to HVAC, plumbing, electrical – the full stack of facility operations across your entire portfolio.
We specialize in enterprise multi-location operators. Our customers are running 50, 100, 200+ locations and they can’t physically be everywhere. PF Chang’s, LA Fitness, PetSmart – they need one system that gives them total visibility and control without the operational chaos.
What sets us apart? We’re infrastructure, not intermediaries. Other platforms are marketplaces trying to own the vendor relationship. We integrate with your existing vendors or our network of 10,000+ providers, then automate the entire operational layer on top. Think AWS for property maintenance, you don’t care about the servers, you care that everything just works.
What would you say have been one of the most important lessons you’ve learned?
Believe in myself, the team, and the solution.
That’s been the anchor through everything. When things get hard—and they will—self-doubt can creep in faster than any external obstacle. What I’ve learned is that progress only happens when I stay grounded in conviction: trusting my judgment, trusting the people building alongside me, and trusting that the problem we’re solving truly matters.
Markets shift, plans change, and setbacks happen, but belief creates consistency. It’s what keeps you moving when results lag and what allows you to lead with clarity instead of fear. Once I fully owned that—believing in myself, the team, and the solution—everything else became more focused, more intentional, and more aligned.
Contact Info:
- Website: https://limpiar.online
- LinkedIn: https://www.linkedin.com/in/demilade-o-b7bb74267/
