

Today we’d like to introduce you to Elana Foz.
Hi Elana, please kick things off for us with an introduction to yourself and your story.
Our Journey in the World of Diamonds and Jewelry
Our journey at Sparkling Diamonds began with a deep passion for diamonds and a desire to bring high-quality jewelry at fair prices to the people of Dallas. I, Elena Poz, come from a family of diamond experts with a rich legacy passed down through three generations. With extensive experience in buying and selling diamonds,
I recognized a real opportunity to offer genuine wholesale prices by eliminating unnecessary middleman costs.
Baruch Bellei, my business partner, comes from the retail and sales industry, specializing in providing exceptional customer service and a unique shopping experience. Our partnership was a natural fit—I brought expertise in the diamond industry, while he contributed his sales and customer relations skills.
Realizing that our combined experience could offer something unique to Dallas, we launched Sparkling Diamonds—a destination where customers can discover high-quality diamonds at exceptional wholesale prices.
🔹 Our slogan: A quality diamond is within reach!
What We Offer:
At Sparkling Diamonds, you’ll find a wide range of luxurious jewelry in both classic and modern designs, including:
💎Loose Diamonds: We offer natural and lab-grown diamonds in various shapes, sizes, and qualities. Whether you’re looking for an affordable option or the finest quality stones, our extensive inventory ensures you’ll find the perfect diamond at the best price.
💎 Engagement and Wedding Rings – An exclusive collection showcasing diverse styles and finishes. We specialize in creating custom-designed pieces, tailored to the dreams and desires of each client. While we offer a selection of ready-made rings, our true expertise lies in crafting dazzling, one-of-a-kind pieces from scratch, turning your vision into a reality.A unique collection with a variety of styles and finishes
💎 Luxury Diamond Bracelets – Including high-quality tennis bracelets crafted with precision and elegance. Our tennis bracelets are offered in various styles. of styles and can be customized to fit your preferences. We offer a wide range of diamonds, from round to fancy shapes, available in various sizes and qualities to ensure you find the perfect match for your needs. Our collection includes high-quality tennis bracelets crafted with precision and elegance.
💎 Diamond Pendants – Available in customized designs that reflect your taste and style, we offer a wide selection of diamonds in various shapes, sizes, and qualities, allowing you to create a one-of-a-kind pendant that truly shines.
💎 Custom Orders – We offer personalized jewelry design with 3D visualization, allowing you to see the final look before production, ensuring complete satisfaction
Innovation & Inspiration
We are committed to bringing you the freshest collections by staying ahead of trends, attending the most prestigious jewelry exhibitions, and embracing the latest advancements in the diamond industry.
Connected to the Community
We have been living and operating in Dallas for many years, and beyond our business, the local community is an integral part of who we are. We are highly active in supporting local businesses, engaging in community initiatives, and fostering collaborations that contribute to the success of fellow entrepreneurs in Dallas.
Our mission is clear: to provide the best diamonds and jewelry to all residents of the U.S., with a special focus on those in Dallas, Texas, and the surrounding areas, at the most competitive prices.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Like any business, we’ve experienced our share of ups and downs, but the key is to persevere, trust in our path, and maintain the quality of our products. Reliability is the name of the game, especially when purchasing a diamond—customers seek to buy from a trusted source. We are proud of the tradition we’ve built, where mothers buy from us, and their daughters, now the third generation, continue to choose Sparkling Diamonds for their diamond needs.
Opportunities:
Fluctuating Market Prices:
Diamond prices can fluctuate rapidly, which requires significant flexibility in our business model, particularly when it comes to maintaining fair and transparent pricing
Expanding Knowledge and Reputation:
Understanding that cultivating and maintaining our reputation through exceptional work fosters genuine connections with our clients has allowed us to continue growing. Our customers have become loyal brand ambassadors, recommending us with confidence.
Expanding Products and Services:
The increased demand for custom products and larger natural diamonds has allowed us to expand and offer products that suit every customer, regardless of budget or style. This enables us to grow while maintaining a high level of service.
Focus on Personalized Service:
Our ability to offer tailored, personalized service to each client gives us a huge competitive edge. Our ambition to provide a unique, individualized experience for our clients is an opportunity to lead the market in service and professionalism.
Flexible Work Processes and Technological Innovation:
Maintaining close relationships with our customers, while using innovative technologies, allows us to offer new experiences to our audience. Custom jewelry tailored to customer requests has become more accessible and convenient thanks to these advancements.
Alright, so let’s switch gears a bit and talk business. What should we know?
Sparkling Diamonds – Shining Quality, Unbeatable Prices
In the world of exquisite diamonds and fine jewelry at unbeatable prices, Elena Foz and Baruch Ballelei are genuinely redefining the industry. Our company, Sparkling Diamonds, is built on a deep passion for diamonds, eliminating unnecessary middleman fees by sourcing rough diamonds, cutting, and polishing them in-house, offering them directly to customers at wholesale prices.
At Sparkling Diamonds, we believe diamonds can sparkle and bring joy without the high price tag. The name “Sparkling” reflects the unique brilliance of our diamonds, as well as the essence of our brand – offering high-quality, sparkling diamonds at fair prices. We see diamonds as a woman’s best friends – bringing beauty, radiance, and a sense of luxury,
but at Sparkling Diamonds, they are accessible to everyone without compromising on quality.
A Legacy of Excellence
Elana Foz, a third-generation diamond expert, continues her family’s rich legacy in the diamond industry. With over 20 years of experience in Dallas, she, along with her business partner Baruch Ballelei, has established strong relationships within the local community while serving customers nationwide.
Commitment to Quality and Transparency
At the heart of their business is an unwavering commitment to excellence. Every diamond is carefully selected, meticulously cut, and polished to perfection using the latest technologies and expert craftsmanship. All diamonds come with gemological certificates to ensure full transparency regarding their quality and origin.
Unmatched Wholesale Pricing – Guaranteed
Foz and Ballelei are passionate about making high-quality diamonds accessible to everyone. By eliminating middlemen, they offer the best prices in the industry. In fact, they guarantee to beat any competitor’s quote by 10%, ensuring you get the best value.
Personalized Service and Customization
Understanding that each jewelry purchase is special, the company provides personalized service and professional guidance throughout the buying process. Whether you’re looking for a custom-designed engagement ring or wish to modernize a cherished heirloom, they offer expert craftsmanship tailored to your vision.
Giving Back to the Community
Beyond business, Elana Foz and Baruch Ballelei are proud supporters of local charities and community initiatives. Their dedication to giving back strengthens their bond with the people of Dallas and reinforces their belief that success is built on partnership and collaboration.
Special Offer for Newspaper Readers
As a token of appreciation, customers who mention this article will receive a 10% discount on their diamond or jewelry purchase. Plus, for a limited time, you’ll receive a wedding band for free when you purchase an engagement ring!
Discover the brilliance of accurate wholesale pricing and exceptional craftsmanship. Visit us today and experience luxury without the high markups.
How do you think about happiness?
What makes me happy is seeing our customers happy and satisfied, especially when couples come to us confused and unsure of what they want. I believe in joy, honesty, and integrity, and that’s the approach that guides us in every interaction with our customers. We pride ourselves on providing a personalized and professional service, including 3D visualizations of the jewelry. This allows our customers to visualize the final product before placing an order, ensuring their complete satisfaction and giving them full confidence in their decisions. Additionally, we take great pride in manufacturing all our jewelry in the USA. Local production is a core value for us, ensuring the highest standards of craftsmanship and contributing to the growth of our community.
Pricing:
- 1-carat diamond earrings (total weight): $1,200
- 2-carat diamond earrings (total weight): $4,200
- 3.00-carat tennis bracelet in 14k white gold: $2,800
- 7.00-carat tennis bracelet in 14k white gold: $5,800
- 2.00-carat diamond pendant: $5,500
Contact Info:
- Website: https://sdgdiamonds.com/
- Instagram: https://www.instagram.com/sparklingdiamondsdallas/
- Facebook: https://www.facebook.com/profile.php?id=61567251057870
- Yelp: https://www.yelp.com/biz/sparkling-diamonds-dallas