Today we’d like to introduce you to Hector Cano.
Hi Hector, thanks for joining us today. We’d love for you to start by introducing yourself.
I came to the U.S. in 2015 with very little figured out. I arrived alone, without money, without speaking English, and without a clear plan — just the conviction that I needed to rebuild my life and create a future that didn’t depend on surviving day to day.
Before coming here, I was a youth and community leader in Venezuela. That experience shaped me deeply — it taught me responsibility, discipline, and what it means to stand up for others. But once I arrived in the U.S., none of that guaranteed success. I worked regular jobs, learned the system from the ground up, and spent years in what I call “survival mode.”
The real turning point came when I realized that working hard wasn’t enough — I needed structure, mentorship, and a vehicle that allowed growth. That’s how I entered the insurance industry. At first, it was simply an opportunity to stabilize my life. Over time, it became a platform to help others do the same.
What started as a personal reset evolved into building teams, training leaders, and creating environments where people — especially immigrants and underserved communities — could grow beyond survival and into leadership. Today, I lead a multi-state organization with physical offices and a strong focus on developing people, not just producing numbers.
My journey hasn’t been perfect or linear, but every stage taught me something essential. Where I am today is the result of choosing responsibility over comfort and focusing on building long-term structure instead of quick wins.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Not at all. It hasn’t been a smooth road.
The biggest struggle wasn’t a single event — it was the accumulation of uncertainty. Starting over in a new country meant learning everything from scratch: the language, the culture, how business works, and how to trust myself again after so much instability.
There were long periods of working hard without immediate results, moments of doubt, and times when it felt easier to stay in survival mode rather than take bigger risks. Building confidence, discipline, and patience took time.
What made the difference was accepting that growth is rarely comfortable. I had to let go of the idea that things should happen quickly and focus instead on consistency, structure, and learning from mistakes.
Looking back, those struggles weren’t setbacks — they were training. They shaped how I lead today and why I value preparation, accountability, and resilience so much in my work with others.
Thanks – so what else should our readers know about LPI FIRM?
At its core, our organization is about building structure for people who are ready to move beyond survival mode.
We operate within the insurance industry, focusing on health, life, and supplemental products, but what we’re really known for is leadership development and team building. We work with individuals — many of them immigrants or first-generation professionals — who are looking for stability, growth, and a long-term path, not just a job.
What sets us apart is that we don’t rely on hype or shortcuts. We focus on discipline, training, and systems that can be replicated. Our goal isn’t to create followers, but to help people build their own businesses and leadership skills within a structured environment.
Brand-wise, what I’m most proud of is the culture we’ve built. We emphasize accountability, consistency, and personal responsibility. People know us for being direct, supportive, and committed to long-term development — even when that means doing things the harder way.
I want readers to know that our brand isn’t about quick wins or flashy promises. It’s about building something sustainable — for individuals, families, and communities — through structure, mentorship, and leadership.
Are there any important lessons you’ve learned that you can share with us?
The most important lesson I’ve learned is that hard work alone isn’t enough — structure matters more.
For a long time, I believed that if you worked harder, things would eventually fall into place. What I learned instead is that without discipline, systems, and the right environment, effort gets wasted.
I also learned that leadership is about responsibility, not recognition. When people trust you with their time, their careers, or their future, your job is to bring clarity and stability — especially when things aren’t easy.
That lesson changed how I build, how I lead, and how I measure success today.
Contact Info:
- Website: https://canoinsurance.com/hector-cano/
- Instagram: https://www.instagram.com/hectorcano13
- LinkedIn: https://www.linkedin.com/in/hectorjcano
